Enhancing retail environments and experiences
Shop! (formerly known as POPAI) is the only global, not for profit industry association exclusively advocating for excellence in shopper marketing and retail experience.
The Australian and New Zealand chapter was founded by Tom Harris in 1996 and offers memberships, events, networking and an annual Awards program dedicated to the disciplines that make up the retail marketing sector. POP, shopper marketing, category management, experiential, trade marketing, activations, display, procurement, field marketing, visual merchandising digital retail marketing, insights, branding, and any other discipline not mentioned above that caters to the retail marketing environment.
With 20 offices covering 45 countries and over 1700 member companies worldwide, Shop! brings global best practice intelligence, resources, recognition and networks and to our members.
We are your industry advocate - inspiring marketing at retail, worldwide.