Webinar - 24 February, 2021
Linking shopper behaviours to occasion based marketing, communications and strategy
Join us as Norrelle Goldring, Executive Director of consumer research and strategy group, Illuminera, takes us through the finding of two first of their kind research studies conducted in late 2020 and their implications for occasion-based marketing, communications and touchpoint strategy, product and pack in 2021.
This presentation is not the typical generic ‘post-Covid’ outlook, and will instead delve into the behaviours that matter most to retail marketers, including the impact of increased time and cooking at home on purchase behaviours of 20 FMCG categories running the gamut of beverages to baking, international meals to frozen foods, dairy to confectionery.
Join us from anywhere in the world! This event will be hosted via Zoom. FREE to members (non-members price AU$30)
