Event - 27 May, 2025
Sydney | Evolving Shopper Journeys - and their implications for touchpoint activation
With the growth of omnichannel shopping, multiple shoppable touchpoints and emerging digital shopping and inspiration channels, let alone the surge of Retail Media, this paper and presentation will explore how purchase and customer journeys are changing, both shortening and lengthening, and the growth of shoppers' personal ecosystems.
