Professional Development - 30 July, 2024
MELBOURNE: Navigating Brand Growth: Unleashing the Power of Differentiation and Presence
Karin will share learnings and case-studies from Kantar’s Blueprint for Brand Growth which is an evidence-based framework that provides marketers with insights on how to build profitable, strong, and sustainable brands. Based on an analysis of 6.5 billion consumer data points collected over the past decade, the Blueprint identifies key drivers of brand growth.