The 2022 Australian Holiday Shopping Guide - What Aussie brands and retailers need to know
Aussie consumers have always loved shopping at retail stores. But things changed with the pandemic. Now, as they emerge from it with optimism, mobile has become a large part of their shopping journey. Thus, their recently developed habit of shopping online is here to stay, with 44% of Australians saying they will shop both in-store and on mobile.
The enthusiasm has certainly increased with a significant number of Australians having planned their holiday shopping and choosing the hybrid model (combining online and offline platforms throughout their decision making and purchase journey).
See how mobile plays a role as the festivities unfurl.
As consumers increasingly take to learning, exploring, and buying online, especially on mobile, it is critical that brands engage with consumers in their moments of truth and capture intent. With shoppable online-to-online and online-to-offline experiences, brands can help consumers traverse the entire journey from awareness to consideration to purchase. These experiences not only enable delivering an end-to-end experience in terms of communication but also enable making the purchase within the ad unit in case of online-to-online experiences and driving footfall to the nearest store using map-based online-to-offline rich media experiences.
Click to download InMobi's 2022 Retail Holiday Shopping Playbook.
InMobi is a leading provider of marketing and monetization technologies. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections.
