Update: 2023 Awards Categories?
Following a review of the 2022 Awards by the Shop! ANZ Awards Steering Committee, in 2023 we have added made a few tweaks to the Awards, introducing three new categories to help spread entries across some of the larger categories.
Home & Garden
This category is designed for physical entries and displays and will recognise the best display representing any home or garden related product in a retail setting. For all displays judges will consider how it addresses the brief as well as the design impact and fit for purpose, stock weight and management, ease of distribution and installation and if the display is sturdy, cost effective and recyclable. Interaction with the shopper (lighting, moving parts), navigation, education, flexibility and campaign-ability will also be considered.
Retailer Exclusive Campaign
This category falls under our growing ‘Shopper Experience’ stream and recognises campaigns and activations tailored for and carried out exclusively for a single retailer. The entry may include multiple or single disciplines and touchpoints within the same retailer, with judges looking for a strong shopper insight driving the creative idea and how well it identifies with the target retailer and shopper. Also coming into consideration will be how complete the solution is for the nominated retailer and how it will deliver incremental sales volume.
Retail Media
Prizes for this category will be awarded to the best use of retail media as a part of an activation or campaign that demonstrates effective media planning and buying of retailer-owned media to enhance shopper experience, and engagement, drive sales, and deliver exceptional retail marketing results, with judges considering insight lead media planning, effectiveness, and measurable impact of retail media utilisation. Entries will be assessed on how campaigns successfully connect with shoppers, elevate brands, and achieve tangible results within the retail environment.
