Access Public

Retail Marketing in 2021 Online Conference

Starts

9:30am Tuesday, 7 September 2021

Ends

12:00pm Wednesday, 8 September 2021

Type

Conference

Location

ONLINE

ONLINE, New South Wales ONLINE

Australia

See map: Google Maps

7 PRESENTATIONS, TWO MORNINGS

2021 - a year in which we hoped for a return to business as usual - has not been without its hiccups. 18 months into a global pandemic, we're all a little smarter and a little more prepared for the challenges being slung our way.

Over two mornings in September we'll present you with seven Global and Local industry expert speakers who have forged a path of success over the last 18 months and are keen to share their learnings, insights and inspirations with the industry with the view to building a stronger, united and more resilient retail marketing sector in Australia and NZ.

Our presenters will tackle everything from experiential design for retail, the state of ANZ retail marketing in 2021 and Brazil's top retail POP case study of 2020.

Over two mornings so you won't be stuck at your screen all day long, we'll run from 9:30am to 12pm, Tuesday 7 September and Wednesday 8 September. We want to take you on a deep dive into the current structure and future outlook of ANZ retail marketing and provide you with some ideas and solid direction on what you can do right now to best market your brands, as well as some examples of those who have already succeeded on this path.

You'll have opportunities to directly ask questions of the presenter at the end of each section (not over chat!), and we'll leave time for short breaks throughout to stretch your legs and grab a drink. Only 75 tickets are available to this online event, which sold out in 2020. All tickets include access to digital recordings prior to the event. To explore more on our speakers and their presentation content, click on the schedule below.

Day 1 Tuesday 7 September, 9:30am-12:30pm

9:30am Summit opens

9:35am – 10:15am – Norrelle Goldring - Shop! ANZ State of Retail Marketing 2021

10:20am to 11:00am – Laura Barros, Marketing Director, Wine.br & Fabio Utahara, Equipa Group (Brazil) - WINE omni-channel interactive store in store case study

11:10am to 11:50am – Katie Saunders, Simplot – Birds Eye Health Switch – How Birds Eye leveraged a new Health Innovation Platform to reframe the humble Frozen Vegetable offer, target new occasions and attract new shoppers (the u35s!)

11:55am to 12:35pm – Debra Galle, Coles - A Health Revolution: How Coles transformed the Health Food and Cereal aisles using customer insights and data

Day 2 Wednesday 8 September, 9:30am-12:30pm

9:30am Summit Day 2 opens

9:35am – 10:15am – Bryan Meszaros, Open Eye Global (US) - Designing integrated experiential for brands at retail

10:20am to 11:00am – Carla Bridge, Shop! ANZ - Top POP from around the world 2021

11:10am to 11:50am – Chen May Yee, Wunderman Thompson Intelligence - Transcendent Retail - How Trends in Chinese Commerce Are Going Global

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