Lena Heto talks Creativity vs Sustainability
Creativity vs Sustainability, what matters more?
Carla Bridge, General Manager, Shop! ANZ talks to Lena Heto, Shopper Marketing Specialist POS, Mondelez International who will be presenting at the Shop! Retail Marketing in 2022 Online Conference 13-14 September.
In the video interview, Lena discusses how you can be more sustainable whilst still being creative and visually impactful in POS.
Lena will also discuss how Mondelez international has started to phase out non-recyclable materials and how they sought different suppliers that supports sustainability and their footprint.
About Lena
Lena is an artist and graphic designer by passion, and works in the fun world of Chocolate managing projects and creating fit for purpose Point of Sale Displays for some of the biggest campaigns in Supermarkets, including Halloween, Christmas and Easter for Cadbury. Lena’s approach to the campaigns is one of continuous strive for improvement, efficiencies and more importantly, sustainability.
Lena has been working at Mondelez International for almost 8 years and loves every moment of it!
TOPIC: Creativity vs Sustainability, what matters more?
Lena will be presenting at 10:20am AEST, Wednesday 14 September
Join the conversation at the Shop! Retail Marketing in 2022 Online Conference over 2 mornings Tuesday 13 September and Wednesday 14 September.
You will have opportunities to ask questions of Lena and 7 other presenters at the end of each section.
READ ABOUT THE SPEAKERS AND PRESENTATION CONTENT >>>
