‘Was/now’ or ‘strikethrough’ pricing campaigns create a sense of urgency by representing to consumers that they will make savings on the product, however, many brands have fallen into the trap of exaggerating the extent of the savings.

There has been a lot of interest and concern in Australia about the applicability and impact of the European Union General Data Protection Regulation (the GDPR), which came into force on 25 May 2018.

Shop! ANZ Members are invited to participate in initiative to have trade promotion permit fees waived to assist the industry in the face of the challenges 2020 has presented.