Australian retail sales increased 1.7% in December compared to the same time last year, according to the latest Mastercard SpendingPulse™, which measures in-store and online retail sales across all forms of payment.

Stay-at-home restrictions forced people to cook at home, and with working from home here to stay, a number of consumption and purchasing behaviours have changed.

Ahead of our first Professional Development Series Event of 2021, presenter Norrelle Goldring has provided preliminary research findings on the implications for occasion-based marketing, communications and touchpoint strategy. 

Australia’s number one chocolate bar KitKat has announced its first ever trial of innovative new paper packaging on fan favourite KitKat four-finger. 

Beverage retailer Dan Murphy’s has finalised its rollout of electronic shelf labels (ESLs), which will see all 273 branded stores fitted with the new label technology by the end of June.