Retail spending. Despite the deep recession brought on by COVID restrictions, retail spending has been one of the bright spots in an otherwise difficult year for the Australian economy.

Customers are demanding increasingly individualised consumer experiences. Being able to cut through and connect with audiences through relevant messaging and doing so at scale, is more valuable than ever to brands.

In a year punctuated by the Covid-19 pandemic and ongoing business and retail challenges, digital marketing campaigns took pride of place at the Shop! ANZ 2020 Retail Marketing Awards, showcasing the ingenuity and success of the Australian and New Zealand retail marketing industry.

Taking home the biggest prize of the night, the Tom Harris Retail Marketing Best in Show Award, was POP This for Revlon Australia with the Revlon Super Lustrous Lipstick Carousel and Virtual Mirror – a dual purpose display featuring digital lip colour testing.

Independent agency Edge and The Mix Agency, in partnership with Jacobs Douwe Egberts (JDE), has launched Moccona’s 2022 limited-edition decorative jar promotional campaign, inviting people to take small steps towards a more sustainable world.