During this global crisis, retailers must, above all, show regard for humanity. Don’t try to overtly sell to people right now, especially if your brand is a “nice to have” vs. a “must have.” 

Cost continues to hold considerable influence on brand loyalty, yet emotional connections and ethical values are also becoming key loyalty drivers, according to new consumer research commissioned by Emarsys.

Take 5 with Shop! General Manager Carla Bridge and Retail Commercial Strategy and Research expert, Norrelle Goldring as they discuss why we conduct the triennial Retail Marketing Survey and what they think the 2021 report will uncover.