2022 Professional Development Series Webinar - MARKETING WITH PURPOSE

11:00am Tuesday, 22 February 2022
12:00pm Tuesday, 22 February 2022

Join us for our first event of 2022!

Join us from anywhere in the world! This event will be hosted via Zoom. FREE to members (non-members price AU$30)

Marketing with purpose

Join us as Nigel Hickey, Managing Director of Bamboo Marketing and Carolyn Butler-Madden, Chief Purpose Activist at The Cause Effect, Sophie Muir, Founder at Maven PR and Kelly Beater, Head of Sales and Marketing at Felix Mobile will take us through how purpose-led brands enjoy high levels of trust.

With high expectations and a strong digital understanding, the newest generation is driven by passion and cause. So, what does that mean for the brands and retailers looking to sell to them?

Gen-Z prefer to buy from sustainable brands and are more likely to buy from a company that contributes to social causes. This means that whether it’s sustainability initiatives or brand ethics, brands need to double down on publicly communicating values and show they stand for something more than revenue.

Unlock the value of a social purpose strategy with confidence.

Our first Professional Development Series (PDS) webinar of the year (physical events to resume from June), this is the perfect opportunity to build your knowledge and inspire your team.

Watch the webinar replay >>>>

Download the presentation here >>>>



Join us from anywhere in the world! This event will be hosted via Zoom. FREE to members (non-members price AU$30).

Read about the Panelists

Nigel Hickey, Group Managing Director, Bamboo Marketing 

Director, Group Managing Director at Shopper Experience Agency, Bamboo Marketing, Nigel Hickey believes in a collaborative way of thinking and working, and influencing behavior that connects across audiences, turning creative collaboration into your commercial edge.

In 2019 he Co-founded Just Out of Curiosity Digital (JOOC’D) the world’s first dedicated network, connecting brands with new LGBTQIA+ influencers, digital storytellers, and content creators. And Dirty Laundry, an integrated youth marketing and communications agency amplifying and propelling today’s most relevant & exciting brands.

He is a Director of Maven PR, a public relations and communications agency and Trevor Services, a (SAAS) promotional implementation platform.

Nigel’s goal is to deliver conversion-based shopper experiences that help you sell more stuff.


Carolyn Butler-Madden, Chief Purpose Activist, The Cause Effect

Author, speaker and Chief Purpose Activist at Purpose Consultancy, The Cause Effect, Carolyn Butler-Madden believes in a world where business is a force for good and brands drive profit through purpose.

She helps business leaders define their Purpose and embed it into their business and brand to deliver meaningful social impact AND competitive advantage.

Her mission is to make meaningful social purpose a vital part of business in Australia and beyond.

Carolyn has just released her second book “For Love & Money”. She is also author of Amazon bestselling book, Path-To-Purpose, Australia’s first book on cause marketing, launched in 2017.



Sophie Muir, Founder, Maven PR 

Sophie Muir, Founder of Maven PR, has over a decade of experience in the PR industry, specialising in consumer PR.

Having worked in London and Sydney, Sophie has executed national consumer PR campaigns for FMCG brands like Heineken, The Botanist Gin, Chandon, Cadbury, Coca-Cola, evian, Saintly Hard Seltzer and Tia Maria to name a few.

After years of working for large agencies, Sophie founded Maven PR in 2018 where she now works with international and boutique brands in the FMCG, travel, hospitality, beauty, and fashion sectors.




Kelly Beater, Head of Sales and Marketing, Felix Mobile 

Kelly is the Head of Sales and Marketing at Felix Mobile, a new and emerging Australian telco brand that launched in 2020 with the aim to push the boundaries on what a mobile plan can be.

Offering just one simple plan with unlimited everything, felix also plants one tree per month for every active customer with the goal to plant one million in the coming years. Involved in developing the brand from scratch, Kelly is proud to be part of a company that’s doing better by their customers and the planet.

Prior to this, Kelly worked across numerous strategic roles at Vodafone Australia, as well as management consulting in London and investment banking in New York. Kelly loves travelling and trying new things like yoga and pottery and is a proud mum to two children - Sophia and Hugo. 



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Contact Information

Nichola Clannachan, Shop!

Additional Information

Proudly Supported by Shop!'s 2022 Professional Development Series Partners