Shop! Australia & New Zealand holds the Industry's major annual awards contest; with the intent of recognising and rewarding best practice, innovation, and excellence in Marketing at Retail.

Entries vie for gold, silver, and bronze honours. Shop!’s highest honour, the Tom Harris Marketing at Retail Award, is selected from the Gold Award winners. Other Pinnacle Awards are given for outstanding performance in Design & Innovation, Shopper Experience, and Best Display. Those awarded a Gold Indian are entered into the Global Shop! Awards.

Who can Enter?

  • Any designer or producer of retail marketing material, agencies, brand owners, suppliers and retailers

  • The Awards are open to both Shop! members and non-members

  • 2019 Awards Rules and Criteria

2019 Entries are now closed. 2020 Entries open in April 2020.

Dates & Deadlines 2020

Entries Open Online: Tuesday 21 April
Early Bird Prices close: Monday 6 July
FINAL cut off for entries: Midnight, Tuesday 14 July
Online Judging Commences: Monday 27 July to Monday 10 August
Online People's Choice judging (open to public): Tuesday 11 August to Monday 24 August
Online Pinnacle judging: Tuesday 11 August to Tuesday 18 August
Awards Gala Dinner: Winners Announced, Thursday 10 September, Doltone House Jones Bay Wharf, Sydney, 7pm. Tickets on sale from May 2020.

Awards categories

Entry Categories

In 2019 there were 24 total categories across two streams; 'Physical Store', and 'Shopper Experience'.
For the Physical Store stream, five of the categories provide for two divisions with separate awards for Temporary and Permanent displays.

For full 2019 Criteria and Rules, download the Entrant Information Guide here. For instructions on how to use our online entry system, click here.

Definitions are:
Temporary – up to 4 months
Permanent – over 4 months

I. Physical store categories

Large or Department Store
Grocery Store (Food)  Temporary Display
Grocery Store (Food) – Permanent Display
Grocery Store (Non-Food)
Liquor – Temporary Display
Liquor – Permanent Display
Petrol, Convenience & Route
Health & Beauty - Temporary
Health & Beauty - Permanent
Consumer Electronics - Temporary
Consumer Electronics - Permanent
Specialty Retail, Lifestyle & Service Providers – Temporary Display
Specialty Retail, Lifestyle & Service Providers – Permanent Display
Category Management
Window Displays
Store Design
Pop This Pop That Retail Industrial Design Temporary Display
Pop This Pop That Retail Industrial Design - Permanent Display
Produced in Australia

II. Shopper experience categories

Digital Instore, Mobile, Online & Social
Sales Promotion
Occasion-based Shopper Campaign
Integrated Path to Purchase Campaign
Field Marketing Excellence

III. Pinnacle and special awards*

Megara Environmental Stewardship
People’s Choice Award
Best Design & Innovation
Best Display
Best Shopper Experience
Tom Harris Marketing at Retail Award
*Pinnacle and Special Awards are selected from entries/winners of the above categories. People's Choice is selected via an online public vote.

Who Judges the Awards?

More than 70 industry professionals judge the Shop! Awards each year, including representatives of retailers, brands, shopper researchers, creative agencies and POP companies. 

View 2019 Marketing at Retail Judges.