Shop! Australia & New Zealand holds the Industry's major annual awards contest; with the intent of recognising and rewarding best practice, innovation, and excellence in Retail Marketing

Entries vie for gold, silver, and bronze honours. Shop!’s highest honour, the Tom Harris Retail Marketing Award, is selected from the Gold Award winners. Other Pinnacle Awards are given for outstanding performance in Design & Innovation, Shopper Experience, and Best Display. Those awarded Gold are eligible to enter the Global Shop! Awards.

Who can Enter?

  • Any designer or producer of retail marketing material, agencies, brand owners, suppliers and retailers

  • The Awards are open to both Shop! members and non-members

  • 2021 Awards Rules and Criteria

Entries for the 2021 program open on 6 October, 2021.

Dates & Deadlines 2021

Entries Open Online: Wednesday 6 October, 2021
Early Bird Prices close: Friday 31 December, 2021
FINAL cut off for entries: Midnight, Monday 17 January, 2021
Online Judging Commences: Monday 14 February to Monday 28 February, 2022
Online People's Choice judging (open to public): Tuesday March 1 to Friday 11 March, 2022
Online Pinnacle judging: Tuesday 1 March February to Tuesday 8 March, 2022
Awards Gala Dinner: Winners Announced, Thursday 31 March, Doltone House Jones Bay Wharf, Sydney, 6:30pm. Tickets on sale now - 10% early bird discount before December 31.

Awards categories

Entry Categories

In 2021 there are a total of 27 categories across two streams; 'Physical Store', and 'Shopper Experience'.

For the Physical Store stream, five of the categories provide for two divisions with separate awards for Temporary and Permanent displays.

For full 2021 Criteria and Rules, download the Entrant Information Guide here.

Definitions are:
Temporary – up to 4 months
Permanent – over 4 months

I. Physical store categories

Large or Department Store
Grocery Store (Food)  Temporary Display
Grocery Store (Food) – Permanent Display
Grocery Store (Non-Food)
Liquor – Temporary Display
Liquor – Permanent Display
Petrol, Convenience & Route
Health & Beauty - Temporary
Health & Beauty - Permanent
Consumer Electronics - Temporary
Consumer Electronics - Permanent
Specialty Retail, Lifestyle & Service Providers – Temporary Display
Specialty Retail, Lifestyle & Service Providers – Permanent Display
Category Management
Window Displays
Store Design
Pop This Retail Industrial Design Temporary Display
Pop This Retail Industrial Design - Permanent Display
Environmental Stewardship
Centrum Group Produced in ANZ

II. Shopper experience categories

Digital Instore, Mobile, Online & Social
Field Marketing **RETURNING**
Sales Promotion
Occasion-based Shopper Campaign
Integrated Path to Purchase Campaign
Campaign Response to a Covid-19 Changing Shopper **RETURNING**

III. Pinnacle and special awards*

People’s Choice Award
Best Design & Innovation
Best Display
Best Shopper Experience
Tom Harris Marketing at Retail Award
*Pinnacle and Special Awards are selected from entries/winners of the above categories. People's Choice is selected via an online public vote.

Who Judges the Awards?

More than 70 industry professionals judge the Shop! Awards each year, including representatives of retailers, brands, shopper researchers, creative agencies and POP companies. To view the 2021 Awards judges, click here.