Category Description:
Awarded to the best display, permanent or temporary, representing any health or beauty orientated product in a cosmetic store, beauty spa or centre, pharmacy, medical centre, therapist,
optometrist, gym etc.
Judges will consider:
How the entry addresses the brief; design impact; fit for purpose; stock weight and management; ease of distribution and installation; is the display sturdy, cost effective and recyclable; Interaction with the shopper (lighting, moving parts); navigation; education; flexibility and campaign-ability. Judged in context of size of production run.