Following the 2018 Awards, the Shop! ANZ Awards Steering Committee reviewed all Awards categories and criteria in the interests of ensuring the Marketing at Retail Awards program remains relevant to the industry it serves. Taking the advice onboard, we have added a new category to the 2019 Awards, Retail Industrial Design.
The results of a new study to determine how customer experience strategies affects overall business success have been announced. The study, surveyed 479 global customer engagement decision makers and found that organisations with a more mature strategy see an increase in revenue and conversion at double the rate of other businesses. Read more about the findings.
I hit a variety of department stores, grocery stores and specialty retailers in Sydney and Melbourne to see what trends were dominating and what themes were at play. The POS risk takers were out in force this year! Stand-out in store through, 3D layering, iconic embellishments, spectacular archways and headers, and all of those beautiful rich colours and golds that represent Easter gifts and brands in true style.