Covid-19 threw a spanner in the works of many of our planned campaigns and marketing in 2020. In recognition of the unprecedented upheaval of the industry by Covid-19 last year, Shop! ANZ introduced a special one-off category in the 2020 Retail Marketing Awards; Campaign Response to a Covid-19 Changing Shopper. Read the winning case studies.
Consumer spending is expected to grow strongly in 2021-22 – and assist Australia’s economic recovery – as confidence lifts and households draw down on savings. But retailers will have to compete for consumers’ dollars as more opportunities for spending open up.
PayPal’s EOFY Sales Trends Report 2021 reveals Australia's younger shoppers are getting savvier about stretching their spending dollars, but risk overdoing it at the sales. The younger generation is leading the charge in saying no to full-price items, with more than 2-in-3 millennials (63%) and 4-in-5 Gen Zs (80%) saying they always look for sales or discounts. In fact, over half (55% millennials, Gen Z 61%) say they have held out on buying until prices were slashed.