The Spectacular versus the Stack-tacular. This Easter the team at Shop! Australia and New Zealand hit the shopping centres to stand back and see what stood out. We created our own mini-POP spotting crew, combining forces with Shop! ANZ shopper research partner SmartSpotter and Paul Dobbin from The Shopper Lens, to deliver a visual report full of Easter’s retail activations from Australia and New Zealand.
Despite the spike in online shopping behaviour due to COVID-19, Australians still prefer to shop in bricks and mortar stores, according to new research by Toluna, a leading consumer intelligence platform. However, the rise of virtual shopping experiences – such as augmented reality and online product try-ons – may soon replace the need for tactile shopping experiences, with 73% of shoppers more likely to purchase product they’ve tried on virtually.