Survey reveals for two in five Australians, a positive experience this Christmas will increase their loyalty to a retailer long-term, but failing to provide a positive experience this Christmas season may have long-term impacts on retailers’ relationships with customers. Almost half of Australians (46%) would switch to a competitor after just one bad experience with a retailer.
In the early stages of the pandemic, we saw the function of instore marketing take a back seat. People were restricted to ‘in and out’ style shopping, and ‘COVID-safe’ functional signage became integral to the shopper experience. As we learn to live with COVID for the long haul, how can we design COVID-safe environments that are perfectly integrated into the brands story?
In the lead up to Christmas, the Shop! team are in POP-Watch mode taking snapshots of the POP displays, visual merchandising and windows that catch our attention. We would love you to share in-store photos that you take to help us deliver the most comprehensive visual report of what is about this season!