News - 16 November, 2018
Don't overlook instore marketing in the lead up to Christmas
To really capitalise on the peak selling period, companies can’t rely solely on increased footfall alone. It’s how brands manage the influx of traffic in store and proactively engage consumers primed to buy over Christmas and New Year that counts - and now is the time to start strategising.
It’s crucial that brands consider what products they will promote in the lead up to Christmas and consider strategies to grab shoppers’ attention during the busy sales rush period when a raft of other, heavily-promoted merchandise will also be vying for attention. After all, at this time of year, it’s not just the usual competitor brands providing competition, it’s any product in store that could serve as a gift.
