News - Shop! ANZ

News - 3 November, 2025

Cartology and Huggies deliver the first touch and feel POS baby aisle campaign, with 20% customer uplift

Kimberly-Clark, in partnership with Cartology, has proudly launched Australia’s first touch and feel point of sale baby aisle campaign to support the new Huggies Pure and Sensitive nappies. The innovative use of Retail Media brings the product’s key benefit to life, inviting customers to physically interact with the brand at a critical moment in their shop.

News - 31 October, 2025

Retail Media’s most effective NZ campaigns revealed!

Cartology New Zealand has crowned the winners of its 2025 Campaign of the Year Awards overnight in a celebration at Morningside’s Glasshouse. Colgate Palmolive, Fonterra, Lion, McCain and Nestlé have all been recognised for the most impactful and effective demonstration of Retail Media across eight categories.

Media Releases - 25 October, 2025

How Aussies Are Budgeting, Decorating & Upgrading for Christmas 2025

As the festive season approaches, Australian consumer behaviour reveals a dynamic blend of financial caution, creative expression, and seasonal enthusiasm. The Pureprofile Global Christmas Report 2025 highlights a value-driven mindset among shoppers, with many adjusting their budgets while maintaining strong intentions to celebrate and give. Meanwhile, Shopify’s September trends show Australians already switching into summer mode, with surging interest in backyard upgrades, festive décor, and hobby-related purchases.

Cartology and Huggies deliver the first touch and feel POS baby aisle campaign, with 20% customer uplift

Retail Media’s most effective NZ campaigns revealed!

How Aussies Are Budgeting, Decorating & Upgrading for Christmas 2025

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