News - Shop! ANZ

Media Releases - 15 January, 2019

Williams Lea Tag acquires Popcorn Global

Williams Lea Tag acquires Popcorn Global

Global marketing activation partner, Williams Lea Tag (WLT), acquired Popcorn Global, the Melbourne-based end-to-end shopper marketing activation agency.

News - 19 January, 2019

ShopperTrak Trends November 2018 - January 2019

The weekly ShopperTrak statistics of visitors to Australian retailers helps to provide a guide for businesses to see how footfall to stores is tracking, and benchmarks this against the previous 6 weeks, as well as year on year indications for the previous three years.

News - 16 December, 2018

The Christmas Shopping Experience

The Aussie in-store Christmas Shopping Experience.

When we think about ‘Experiential’ retailing, we can tend to go straight to the big budget, hard hitting digital and interactive type of activations.

There’s no doubt that good brick and mortar retail experiences drive traffic and sales, but amazing experiences increase brand equity and return visits, and that’s the BIG picture right!?

The retail experience doesn’t always need to be a big ‘WOW’ moment to make its mark on retailers and shoppers.

Williams Lea Tag acquires Popcorn Global

ShopperTrak Trends November 2018 - January 2019

The Christmas Shopping Experience

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