Category Description:

Awarded to the best field marketing execution in retail. This includes Brand Ambassador, Merchandising, Sales, Field Training, Sampling, Demonstrations, Mystery Shopping programs, long term programs and blitz/project based programs. 

Judges will be looking for programs that are sound in structure, cost effective, deliver exceptional results, drive innovation in the industry, and are focused on the end customer experience. Prag rams shou Id show retailer and brand partnerships via clear and demonstrated understanding of retailer practices and preferences that programs are customised around.