Retail Marketing in 2025 Online Conference

Day 1 | Tuesday 9th September 2025

Lizzie Parker, Head of Marketing - Westland Milk Products

Lizzie Parker is Head of Marketing at Westland Milk Products. She is responsible for the overall marketing of the Westgold, Westpro and the Westland brands globally.

Nearly 8 years with Westland has meant management of significant change across the Westgold brand and its market expansion. Lizzie has spent most of her career working across CPG businesses in brand and product marketing roles both in New Zealand and overseas, noting that many of those products she has been able to eat or drink: beer, mayonnaise, cookies and butter.

While not a CPG business, time with Dynamic Controls, owned then by multinational technology company, Invacare, opened her eyes to new ways of working and enabled her to introduce an insight-led approach to positively impact people with disabilities. Her heart however is in the agricultural sector so a stint at PGG Wrightson and now back in dairy with Westland working across employees, farmers, customers and consumers provides a wide mix of opportunities to spend time with down to earth people, as well as leading marketing strategy and creating brand and team growth.

TOPIC: How Westgold Is Carving Its Path in Australia

Following a challenging period marked by false starts and a delisting notice in a year other butter brands were thriving - we refined our go-to-market strategy in collaboration with sales. This included a clearer articulation of Westgold’s brand identity and the launch of a comprehensive through-the-line brand building program in Australia. These efforts have driven significant growth in both volume and brand equity, and a second retailer ranging three SKUs.

Raj Hosahalli, Marketing Effectiveness Global Commercial Lead

Raj Hosahalli is heading up NIQ’s commercial teams globally for Marketing Effectiveness Measurement organization. 

Raj has been part of Marketing ROI measurement industry for the past 25 years and successfully built global ROI measurement programs for major advertisers and publishers. Currently Raj has been engaging with Retail Media Networks, such as Walmart Connect, Amazon, TikTok Shop, and others to design a standardised measurement solutions for the RMN industry, and enabling advertisers and retailers to build strong knowledgebase of ROIs for their investments in RMN.

TOPIC: The True ROI of Retail Media: Navigating a Path to Success

Raj will explore the growing importance of retail media and its impact on sales.

He'll discuss different types of retail media and how to measure their effectiveness and performance using NIQ's Marketing Effectiveness Solutions. Through case studies, we'll demonstrate how to calculate true Retail Media ROI, understand the impact on sales, optimise Retail Media compared to other media channels, and make data-driven decisions to maximise returns for retail media investments

Sam Gilding, Chief Revenue Officer, Vypr

Sam Gilding is the Chief Revenue Officer at Vypr, the world’s leading product intelligence platform. With over 15 years of experience leading go-to-market (GTM) teams in the research, insights, and data sectors, Sam has been instrumental in impressive Vypr's growth since joining in 2020, helping the business to 3x in the last 5 years.

Sam previously served as Sales and Marketing Director, before taking on his current role leading global expansion and commercial strategy, with a focus on APAC and North America.

At Vypr, Sam works closely with retailers, enterprise and mid-market food & beverage and CPG suppliers, and major QSR operators, helping them harness predictive consumer insights to make data-driven product decisions that fuel business growth. Vypr's platform connects brands with curated global communities of consumers, enabling companies to test everything from packaging and pricing to product claims and ranging. Sam brings extensive expertise in all aspects of GTM, including international market expansion, revenue strategy, and building high-performing commercial teams. Based in Manchester, UK, he is passionate about transforming innovation through reliable consumer insights and predictive product intelligence.

TOPIC: Instore and the path to purchase – what is driving shoppers?

Sam will cover off some of the findings of Shop! ANZ’s upcoming joint research paper with Vyper. The presentation will look at what instore touchpoints consumers are interacting with, drivers, influences outside of the store and will look at a range of other dynamics including demographics, packaging influences, and where instore consumers are shopping from. The discussion will cover everything from pre,  and instore, to post purchase.

Garth Agius, Sales and Marketing Director, SGK and Nicola Richards, Director Creative Services, ANZ 

Garth Agius is the Sales & Marketing Director, ANZ for SGK guiding client growth and partnerships. With several years in the industry across media, sales, creative & marketing, Garth brings a unique perspective to understanding brand needs. At SGK Garth works closely with Nicola Richards - Director Creative Services, ANZ , who leads the strategy and creative team to create and deliver brand marketing programs from brand positioning, packaging design and e-commerce content. 

TOPIC: Driving Brand Growth in the Era of e-Commerce

In today’s evolving e-commerce landscape, growth is no longer driven by clicks alone - it’s powered by genuine consumer connection. However, brands are challenged by a pressurised operating environment, price-sensitive shoppers, and empowered consumers who browse, compare, and switch with ease.

Garth Agius & Nicola Richards will share research driven insights that reveal the silent barrier impacting on-line purchasing, along with ways for brands to succeed in the evolving era of E-Commerce, using 

Brand First Strategies; Ensuring Cross-Channel Consistency; Harnessing AI & Agency Partners; Developing Adaptable, Multi-Use Content; Staying Agile in the Face of Digital Evolution.