Almost half (46%) of Australian retail brands have fared very or somewhat well from the impact of COVID-19 this year. New research commissioned by Australia’s largest indie digital agency, Sparro, reveals the three biggest factors behind the positive impact COVID-19 had on businesses.

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Robbie Hills: Bringing the smarts of Retail Media to Retail out of home

06 September, 2023

Robbie Hills, director of sales & client partnerships, Cartology discusses the possibilities retail media and agencies can achieve by unlocking the power of first party data.

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Lancôme's First Virtual Flagship Pop-Up Launch

08 February, 2021

The Virtual Pop-up is an immersive 3D shopping experience that gives visitors an opportunity to get up close with the brand and explore the world of virtual reality from the comfort of their own homes. Lancôme’s Virtual Flagship Pop-Up will open its virtual door this Thursday 11th until the 25th February.

Professional Development - 27 February, 2024

Kellanovas Sustainable POS Story

Sydney, NSW

Hear from Patricia Kresojevic, Customer Marketing Manager, Kellanova, and Roxana Randau, Client Services Director at ID POP who will discuss Kellanovas journey to sustainable POS.

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Trailblazing digital integration in retail stores

07 May, 2021

Never have we seen such competition when it comes to best integration of digital technology into the physical retail environment. At the awards held in March, we saw a huge increase across all categories of brands integrating digitally connected tools into their in-store POP marketing activations. Needless to say, digital is having a huge impact on retail marketing.

How is shopper behaviour changing in 2021? How is mobile and social becoming an increasingly important part of businesses marketing strategies.