Never have we seen such competition when it comes to best integration of digital technology into the physical retail environment. At the awards held in March, we saw a huge increase across all categories of brands integrating digitally connected tools into their in-store POP marketing activations. Needless to say, digital is having a huge impact on retail marketing.

How is shopper behaviour changing in 2021? How is mobile and social becoming an increasingly important part of businesses marketing strategies.

Marketers will need to shift gears into 2022 to ensure they provide satisfying omni-channel shopping experience amid escalating consumer expectations according to new research. Marketers will now need to ensure they are consistently reviewing the entire buying journey they offer their customers, from the research phase through to delivery of the goods purchased. 

When shopping online, Australians are more likely to buy from a brand that offers an easy-to-navigate interface on a website or mobile app (57%), while 46% show preference for an easy way to manage returns. The top listed frustrations of shopping online are out-of-stock products, poor search functionality, slow loading time and unclear site navigation that reiterate the need for seamless digital experiences for online retail.