In July 2019, a research report from Shop! Environments Association on Skin Care, Make-up and Cosmetics, shared findings on store audits of skin care, make-up and cosmetics displays across Europe, Asia, Africa and North America. 

Experience remains top of mind for health & beauty brands post-Covid. So where to from here?

XPO Brands received Digital, Mobile, & Interactive Media top award for their Heinz Mayo Golden Egg Hunt Activation at the Shop! Global Awards in Chicago last week. The annual Shop! Global Awards recognise excellence in point of purchase retail displays, activations, visual merchandising and store design.

XPO Brands & The Mars Agency Fuel Shopper Marketing Growth in the Region

XPO Brands, a leading Australian retail activation agency, announced today that it will forge a new international partnership with The Mars Agency, a global commerce marketing agency.

When it comes to instore marketing, Point of Purchase (also known as Point of Sale) Displays have traditionally been the go-to for brands and grocery retailers as an absolute basic requirement. In 2019, there’s a myriad of new approaches to attract and convert shoppers on the path to purchase – everything from integrated campaigns (including both above and below the line activities) to occasion-based marketing are drawing attention, however, the fastest growing and perhaps most exciting of these is Experiential.