Positive customer experiences this Christmas will boost brand loyalty

30 November, 2020

Survey reveals for two in five Australians, a positive experience this Christmas will increase their loyalty to a retailer long-term, but failing to provide a positive experience this Christmas season may have long-term impacts on retailers’ relationships with customers. Almost half of Australians (46%) would switch to a competitor after just one bad experience with a retailer.

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Aussie shopping habits have changed post-pandemic

14 July, 2022

Brands need to elevate the consumer experience, invest in emerging technologies, and connect cross media campaigns

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2019 Shop! Australia and New Zealand Awards Guide

01 Apr 2020
Tools & Guidelines

SPC teamed up with Vegemite for its latest marketing effort

18 July, 2022

SPC marketing manager details the thinking behind the new Ultimate Aussie Mashup sound collaboration

News

Dettol and Sydney Opera House team up to teach kids about hand hygiene and health.

07 July, 2022

Dettol has teamed up with the Sydney Opera House to provide kids with a hands-on experience in hand hygiene and health.

News

NEW RESEARCH: Australians prefer shopping in store, but virtual experiences help drive online purchases

31 March, 2021

Despite the spike in online shopping behaviour due to COVID-19, Australians still prefer to shop in bricks and mortar stores, according to new research by Toluna, a leading consumer intelligence platform. However, the rise of virtual shopping experiences – such as augmented reality and online product try-ons – may soon replace the need for tactile shopping experiences, with 73% of shoppers more likely to purchase product they’ve tried on virtually.

Media Releases

3 Steps to Achieving Personalisation at Scale

27 July, 2022

Customers are demanding increasingly individualised consumer experiences. Being able to cut through and connect with audiences through relevant messaging and doing so at scale, is more valuable than ever to brands.

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Australian Open. Where Brands Show Their Personality.

16 January, 2025

Australian Open. Where Brands Show Their Personality.

News

Mother's Day retail display review

09 May, 2021

People celebrate Mother’s Day in a variety of ways – a meal out, a picnic, a football game, a movie. Mother’s Day festivities come in all shapes and sizes, but as a retail marketing lover, I was keen to see what retailers and brand manufacturers would be doing differently this year, post-pandemic lockdowns. Report by Zita Watkin.

Media Releases

Celebrating shoppers’ top picks

10 November, 2022

The Product of the Year winners for 2023 have been announced, revealing Aussies are opting for low-cost brands as many continue to feel the pinch of rising cost of living.