Customers are demanding increasingly individualised consumer experiences. Being able to cut through and connect with audiences through relevant messaging and doing so at scale, is more valuable than ever to brands.

People celebrate Mother’s Day in a variety of ways – a meal out, a picnic, a football game, a movie. Mother’s Day festivities come in all shapes and sizes, but as a retail marketing lover, I was keen to see what retailers and brand manufacturers would be doing differently this year, post-pandemic lockdowns. Report by Zita Watkin.

More than two thirds of consumers believe that pop-up shops can help to revitalise UK retail, according to a new survey.

As retail changes in response to adjusted consumer behaviour patterns post-covid, our innovative hygienic tester technology allows shoppers to engage with products and brands in new ways that enhance the experience and build consumer confidence in-store.