In the early stages of the pandemic, we saw the function of instore marketing take a back seat. People were restricted to ‘in and out’ style shopping, and ‘COVID-safe’ functional signage became integral to the shopper experience. As we learn to live with COVID for the long haul, how can we design COVID-safe environments that are perfectly integrated into the brands story?

We would like to share some inspirational student work from our global colleagues at Shop! and POPAI associations. The Shop! and POPAI Student Design Awards aim to inspire and inform the next generation of store designers by offering college-level students a forum in which to share their aesthetic sensibility, design competence and passion for retail planning for diverse retail markets.

DisplayWise was awarded this cleverly designed brief from L’Occitane to feature in the 10m x 10m space at Chadstone Shopping Centre in Melbourne for a period of 4 weeks.

Independent agency Edge and The Mix Agency, in partnership with Jacobs Douwe Egberts (JDE), has launched Moccona’s 2022 limited-edition decorative jar promotional campaign, inviting people to take small steps towards a more sustainable world.