Over the last 8 weeks on the countdown to Christmas day, the Shop! team have been in retail display watch mode taking snapshots of POP displays, visual merchandising and windows in Sydney and Melbourne. Our mission: deliver a visual report to our members showcasing 2020’s Christmas retail marketing activations.

POS Procurement company, Indicia Worldwide, has appointed Guy Cawood as its Global Head of Sustainability. The agency is strengthening its commitment to reducing the environmental impact of marketing output across the globe. 

Top honours were awarded to Nestle, together with id8 Studio and Indicia Worldwide for ‘Nestlé Odyssey Activation’ winning the Shop! Global Award for best Permanent Food, Grocery and Convenience Display of 2020!

The global network at Shop! has worked together to give members a snapshot of what Easter looked like at retail across 11 countries.

As the relevance of Easter varies in individual countries, so does the weight of shopper marketing spend instore. But for retailers and brand manufacturers across the world, creating an Easter occasion instore adds value to overall shopper experience and can influence customer behaviour around gifting and meal preparation.