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View the full image and info gallery of all 2025 Shop! Marketing at Retail Awards entries here.
2025 Shop! Marketing at Retail Award Winners - Gold, Silver, Bronze
Category | Gold | Silver | Bronze |
Large or Department Store | Energizer Permanent Interactive Destination for Mitre 10 - POP This! for Energizer Australia | Greenies Christmas Pallet – 5P Group for Mars Wrigley | Lego Unstoppable Play Display – IVE Group for Lego Australia |
Grocery Store (Food) Temporary Display | Haagen Dasz + Old El Paso at Lamanna – IVE Group for General Mills | Halloween 2024 - 5P Group for Mars Wrigley | Pepsi Epic Rebrand – Lithcraft for Asahi |
Grocery Store (Food) – Permanent Display | KitKat Front of Store Display – Nestle with Pop Star Creative | Woolworths Plywood 4 Way Display – IVE Group for Woolworths | Evian Glorifier – ID POP for Stuart Alexander |
Grocery Store (Non-Food) | Lynx Fine Fragrance New Range Launch – Indicia Worldwide with Styleprint for Unilever | Gifting Christmas – ID POP for InComm Payments | Rapid Display Bin – Sensodyne – Haleon with Bluestar NZ |
Liquor | Heineken Stands out for the F1 – IVE Group with PMG for Lion Nathan | Every Day in Winter was a Lovely Day for a Guinness – IVE Group with PMG for Lion Nathan | Espolon RTD Launch – 31ST for Campari Australia
Asahi Skill Tester Off-Location Display – Communicado with Lithocraft for Asahi Group - CUB |
Petrol, Convenience & Route | Ampol - Amplify Fuel Flip – Styleprint for Ampol | Ryde Fridge Caddy – IVE Group for The Waterstreet Collective | Extra Gift with Purchase – 5P Group for Mars Wrigley |
Health & Beauty – Temporary Display
| Mecca x Glossier AU Launch Flagship – Red Exhibitions for Mecca | ST. SAJ Brand Launch – Style Print for ST. SAJ | Elizabeth Arden 8 Hour Display – POP This! for Revlon Australia |
Health & Beauty – Permanent Display
| Trinny London Emporium – Intuospace with Creative Activation for Trinny London | Revlon Lustrous Lipstick Table – EDA Australasia for Revlon Australia | Care Travel ‘Just in Case’ Display |
Consumer Electronics
| HP ENVY X360 Endcap – D2C for HP | Microsoft Flagship Xbox Indiana Jones Experience – Point Retail with Spark for Microsoft | Harvey Norman Gaming Display – IVE Group for Harvey Norman |
Speciality Retail, Lifestyle & Service Providers | M&M’S Colourworks – Mars Wrigley | Halo – Intuospace for Fluidra Group Australia | Prime Video Primeville Sweetspot SXSW 2024 - Point Retail with Spark for Microsoft |
Window Displays
| Microsoft Flagship Xbox Indiana Jones Window Display – Point Retail with Spark for Microsoft | R.M.Williams – Give me Home – Dashing Group for R.M.Williams | Mecca x Sol De Janeiro Delicia Drench Launch – Red Exhibitions for Mecca |
Store Design
| Country Road Christmas – IVE Group for Country Road Group | Myer Christmas 2024 – IVE Group for Myer | North Brisbane Pool Care Shop – Intuospace and Fluidra for North Brisbane Pool Care Shop |
Retailer Exclusive - Display | Microsoft Flagship Xbox Indiana Jones Interactive Display – Point Retail with Spark for Microsoft | Lynx Fine Fragrance 24-Hour Takeover of Woolworths Town Hall – Styleprint with Cartology for Unilever | Microsoft Xbox | Forza | Jordan Collab - Point Retail with Spark for Microsoft |
POP This! Retail Industrial Design – Temporary Display | Lynx Fine Fragrance 24-Hour Takeover of Woolworths Town Hall – Styleprint with Cartology for Unilever | Country Road Christmas – IVE Group for Country Road Group | Microsoft Flagship Xbox Indiana Jones Interactive Display – Point Retail with Spark for Microsoft |
POP This! Retail Industrial Design – Permanent Display | HP ENVY X360 Endcap – D2C for HP | Microsoft Xbox | Forza | Jordan Collab - Point Retail with Spark for Microsoft | Halo – Intuospace for Fluidra Don Julio 1942 Permanent FSDU – HH Global for Diageo |
Centrum Group Produced in ANZ | Lego Unstoppable Play Display – IVE Group for Lego Group | Pepsi Rebrand Display – WWNZ – Raydar for Suntory Oceania | Seed Child Easter – Styleprint for Brandbank Group |
Expo Display | Trouble & Trix – The Purrrfect Match – D2C for Masterpet | Samsung at Telstra Frontline Expo 2024 – Intuospace with Cheil for Samsung Electronics | Enphase all-energy expo cardboard house – Opal for Enphase Energy |
HH Global Environmental Stewardship | Pets Make a House a Home – IVE Group for Real Pet Food | Woolworths Plywood 4 Way Display – IVE Group for Woolworths | Sustainable Core Towers – 5P Group for Mars Wrigley |
Digital | Uber Eats – Premium Chips with Alcohol Pairings – PepsiCo & Uber with The Ship | XXXX Locate the Tin to Win – VML with Affinity for Lion | Trumpet 60th Birthday – Farrimond for Tip Top NZ |
Field Marketing | DJI’s Retail Field Marketing Program – Crossmark for DJI | Panadol ‘Tummies’ Demonstration Kit – IVE Group for Haleon | Kinder Tronky Hybrid Sampling Station – D2C for Ferrero Australia |
Experiential
| Liquid I.V. Stepped Up Australia’s Hydration – The Live Agency with Fleishman Hillard for Unilever | Prime Video Primeville Sweetspot SXSW 2024 - Point Retail with Spark for Microsoft | Weet-Bix Coco Bites Sydney Luna Park Takeover – 31ST and D2C for Sanitarium |
Sales Promotion
| Your First Aperol on Us – Pink Zebra Technology for Campari Australia | Sapporo Win This Fish Promotion – Sunday Gravy with Immediate for Sapporo Premium Beer | Perfect Italiano ‘Fakeaway’ Campaign – The Mix Agency for Fonterra Oceania |
Occasion-based Display
| Greenies Christmas Pallet – 5P Group for Mars Wrigley | Back to School Jan 2024 – George Weston Foods – Tip Top with id8 Studio | Myer Christmas 2024 – IVE Group for Myer |
Occasion-based Shopper Campaign
| Premium Chips – The perfect pairing with alcohol | Heineken F1 Fires on all 6x Cylinders – PMG for Lion | XXXX Locate the Tin to Win – VML with Affinity for Lion |
Integrated Path to Purchase Campaign
| Sapporo Win this Fish Promotion – Sunday Gravy with Immediate for Sapporo Premium Beer | Dan in Dan’s Takeover- Pernod Ricard with The Idea Shed | Weet-Bix Coco Bites Launch – 31ST and D2C for Sanitarium |
Category Management | Epay Gift Card Destination Endcap – ID POP for Epay Australia | Harvey Norman Gaming Display – IVE Group for Harvey Norman | - |
Retail Media | M&M’S presents ‘The Witching Hour’ -Mars United Commerce for Mars Wrigley | Mutti – Cartology for Mutti | Lynx ANZ – Cartology for Unilever |
Retailer Exclusive Campaign | M&M’S presents ‘The Witching Hour’ -Mars United Commerce for Mars Wrigley | MCoBeauty Big W Exclusive – Cartology MCoBeauty Kellogg’s Corn Flakes 100 Years Coles Exclusive Celebration – The Mix Agency with ID POP for Kellanova Australia | Breathing new life to the camera category – Canon and The Good Guys – Canon Australia with Breathe Create |
2025 Shop! ANZ Pinnacle Award winners
Award | Winner |
People’s Choice | Kraft Heinz Footy Finals Campaign HH Global for Kraft Heinz |
Best Design & Innovation | Country Road Christmas IVE Group for Country Road Group |
Best Shopper Experience
| Sapporo Win this Fish Promotion Sunday Gravy with Immediate for Sapporo Premium Beer |
Best Display | Energizer Permanent Interactive Destination for Mitre 10 POP This! for Energizer Australia |
Tom Harris Retail Marketing Award (Best in Show) | Sapporo Win this Fish Promotion Sunday Gravy with Immediate for Sapporo Premium Beer |
