Media Releases - 25 October, 2025
        
          How Aussies Are Budgeting, Decorating & Upgrading for Christmas 2025
        
        
          As the festive season approaches, Australian consumer behaviour reveals a dynamic blend of financial caution, creative expression, and seasonal enthusiasm. The Pureprofile Global Christmas Report 2025 highlights a value-driven mindset among shoppers, with many adjusting their budgets while maintaining strong intentions to celebrate and give. Meanwhile, Shopify’s September trends show Australians already switching into summer mode, with surging interest in backyard upgrades, festive décor, and hobby-related purchases.