As Australian businesses are ramping up investment in artificial intelligence (AI) and digital transformation, aiming to deliver faster, more efficient customer experiences across sectors, new research from Sinch – a global leader in cloud communications – reveals that most Australian consumers still don’t trust AI-powered customer services.
According to Adobe’s latest data, generative AI tools like ChatGPT, Claude, and Perplexity are driving a massive shift in how people shop online in the U.S.—with traffic to retail websites from these platforms skyrocketing by 4,700% in July 2025 compared to the same time last year.
New research from PayPal Australia highlights a significant shift in how Australians are engaging with artificial intelligence (AI) in their online shopping habits. The findings suggest that AI is becoming a mainstream tool for consumers, with growing interest in its potential to simplify and personalise the shopping experience.
