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Media Releases - 25 October, 2025

How Aussies Are Budgeting, Decorating & Upgrading for Christmas 2025

As the festive season approaches, Australian consumer behaviour reveals a dynamic blend of financial caution, creative expression, and seasonal enthusiasm. The Pureprofile Global Christmas Report 2025 highlights a value-driven mindset among shoppers, with many adjusting their budgets while maintaining strong intentions to celebrate and give. Meanwhile, Shopify’s September trends show Australians already switching into summer mode, with surging interest in backyard upgrades, festive décor, and hobby-related purchases.

News - 10 October, 2025

Cartology, Hatched and Who Gives A Crap prove the power of customer-led media

A recent campaign from purpose-led challenger brand, Who Gives A Crap, together with Hatched and Cartology has proven the impact of brand and trade working in tandem to drive sales and customer growth. 

 

News - 9 September, 2025

Australians ‘wary of AI in Customer Service’: trust, and human touch remain top priorities

As Australian businesses are ramping up investment in artificial intelligence (AI) and digital transformation, aiming to deliver faster, more efficient customer experiences across sectors, new research from Sinch – a global leader in cloud communications – reveals that most Australian consumers still don’t trust AI-powered customer services.

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