How to Sparkle with Shoppers this Christmas
Guide to Making your Brand Sparkle this Christmas
Report by Shop! ANZ Creative Partner and Member, 31st
The holidays can be overcrowded with communications and yet it should be a magical memorable experience for shoppers. How to “Sparkle” with shoppers this Christmas?
31st have put together a guide on their top 7 tips for Brands and small businesses on how they can make an impression in market during this busy end of year period.
1. STOCK UP
Scarcity might work for the rest of the year, but when you’ve got an army of determined shoppers knocking at your door, make sure you’re stocked up.
2. PERSONALISATION
We are all still obsessed with the idea of anything having our name on it. This trend isn’t going anywhere.
3. ACCESS ALL HOURS
Shopping anywhere, anytime, anyhow. Make sure your digital shopping experience is on point.
3. RETAILTAINMENT
Put on a show. See Myer Wonderland for details.
5. KINDLY
Pay it forwards, sideways and backward, it’s the decent thing to do and shoppers expect it.
6. LAST MINUTE
Help a shopper out by catering for those last-minute buys, gift wrapping is a given, how else can you help?
7. EXCITE
And delight, get in the mood…it’s Christmas!
Thank you to our member and Creative Partner, 31st for sharing this fantastic guide. For more on 31st, go to 31st.com.au
