22 Nov 2021
Aussie's Christmas Shopping Intentions - 2021
As we approach Christmas 2021 with the same challenges as 2020 for retailers from COVID-19 restrictions and lockdowns, questions around what this year has in store for the retail holiday season abound. How has the pandemic changed Christmas shopper behaviour? Will people stay with online shopping? Shop! ANZ member, CPM's 2021 Christmas Shopping Intentions research answers these questions and more. The survey was conducted in partnership with Swinburne University’s CXI Research Group as an online survey during August 2021.
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