12 Jul 2022
Beyond omnichannel to convergent commerce ecosystems
In recent years we have seen the change from multichannel to omnichannel, and now to convergent commerce. Beyond omnichannel to convergent commerce ecosystems examines the growth of consumer, retailer, and brand commerce ecosystems, as well as some strategies for establishing them and the opportunities they present, as well as the ramifications for businesses to compete successfully and develop meaningful customer connections.
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