29 Jul 2025
Evolving Shopper Journeys | White Paper
Over the past decade, the industry has collectively moved from disconnected, siloed, multi-channel commerce, through online and offline ‘omni-channel’ operations, to a poly-channel, convergent, connected commerce world.
Channels and touchpoints have proliferated, many of them digital. Shopping behaviours have evolved accordingly. Journeys have lengthened with the multiplicity of information touchpoints available, and shortened with one click, ‘see and buy’ social
commerce.
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