FMCG outlook - IRI 2019

Inside this report:

  • We are in the midst of a consumer buying revolution. How can FMCG brands adapt the way they engage shoppers along the path to purchase?
  • Find out how to position your brand for lifelong customer loyalty.
  • Levers and tactics to gain a deeper understanding of your consumer.
  • The top technology trends that will shape the FMCG landscape this year.