Inside the Mind of an Australian Grocery Shopper Report

Exclusive Industry Report – Members Only

Available Now for Shop! ANZ Members

Discover what truly drives grocery shopping decisions in Australia with our latest exclusive report, developed in partnership with Vypr.

This in-depth study explores the evolving mindset of Aussie shoppers across the full customer journey, from pre-purchase planning to post-purchase advocacy and reveals how brands and retailers can show up at the right moments to win trust, loyalty, and sales.

What’s Inside:

Consumer behaviour trends shaped by cost-of-living pressures
The rise of own-label brands and value-driven decision-making
Digital influence: how social media drives in-store conversions
In-store marketing insights: what works and why
Post-purchase impact: how advocacy and repeat exposure build loyalty

Key Findings:

90% of shoppers buy because of promotions
43% notice marketing more after purchase
69% of recommendations lead to actual purchases
Social media is the #1 influence channel
Instore remains dominant with 87.6% of grocery purchases

Why It Matters:

This report is a must-read for marketers, retailers, and brand leaders looking to understand the modern grocery shopper and make smarter, data-backed decisions.

Members can download the full report now. Login to access your copy

Download report HERE