11 Sep 2025
Inside the Mind of an Australian Grocery Shopper Report
Grocery shopping has never been harder in Australia. From the current cost-of-living crisis to the overwhelming always-on volume of advertisements and marketing messages, mostly on social media, grocery shoppers are spoilt for choice when it comes to brands and reevaluating what value means to them, how they plan their shopping and who they trust to help with these decisions.
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