19 Jan 2021
POPAI UK and Ireland Back to School Retail Insights
In November 2020, our friends at POPAI UK and Ireland put together a Back to School Retail Insights webinar which included some highly relevant topics for our members here in Australia and New Zealand. Learn about:
- Who, how, where and what was promoted
- The role of different in-store mechanics
- A comparison to how retailers promoted the back to school campaign online
POPAI UK & Irelands' Managing Director, Phil Day takes you through recent research.
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