What Aussie Shoppers Want from Liquor Retail – New Industry Report
Exclusive Industry Report – Members Only
Available Now for Shop! ANZ Members
Shop! ANZ is excited to share our latest Industry Insights Report, developed in partnership with Vypr, exploring how Australian consumers are shopping for liquor in today’s evolving retail landscape.
With rising living costs, growing health consciousness, and changing social habits, Australians are rethinking how, when, and why they drink. Our August 2025 research, based on a nationally representative sample, uncovers the key trends shaping the liquor category right now.
Key Findings:
- 47% of Australians are drinking less or not at all, driven by cost-of-living pressures and wellness goals.
- Price is king: 66% say it’s the top factor when buying alcohol—far outweighing brand story or packaging.
- Taste rules: It’s the #1 reason for choosing wine, beer, or spirits.
- Promotions matter: “Buy one, get one free” and price discounts are the most effective drivers of trial.
- Brand loyalty is mixed: Beer shows strong allegiance, while wine and spirits are more fluid and open to disruption.
- Mid-range spending dominates: Most consumers spend $6–$15 per drink in bars and $11–$40 per liquor store visit.
Why It Matters:
This report is essential reading for retailers, marketers, and suppliers looking to stay ahead in a shifting market. With alcohol now seen as a discretionary purchase, success lies in delivering value, taste, and visibility. Whether you're innovating in low/no alcohol, refining your promotional strategy, or repositioning your brand—this report gives you the insights to act with confidence.
Members can download the full report now. Login to access your copy
Download report HERE
