8 PRESENTATIONS, TWO MORNINGS
Over two mornings so you won't be stuck at your screen all day long, we'll run from 9:30am to 12:30pm, Tuesday 9 September and Wednesday 10 September. We want to take you on a deep dive into the current structure and future outlook of ANZ retail marketing and provide you with some ideas and solid direction on what you can do right now to best market your brands, as well as some examples of those who have already started down this path.
You'll have opportunities to ask questions of the presenter at the end of each section, and we'll leave time for short breaks throughout to stretch your legs and grab a drink. A limited number of tickets are available to this online event. All tickets include access to digital recordings prior to the event.
DAY 1
Day 1 | Tuesday 9th September 2025
9:35am - 10:15am | Tuesday 9 September
Coming soon
10:20am - 11:00am | Tuesday 9 September
Lizzie Parker, Head of Marketing - Westland Milk Products
Lizzie Parker is Head of Marketing at Westland Milk Products. She is responsible for the overall marketing of the Westgold, Westpro and the Westland brands globally.
Nearly 8 years with Westland has meant management of significant change across the Westgold brand and its market expansion. Lizzie has spent most of her career working across CPG businesses in brand and product marketing roles both in New Zealand and overseas, noting that many of those products she has been able to eat or drink: beer, mayonnaise, cookies and butter.
While not a CPG business, time with Dynamic Controls, owned then by multinational technology company, Invacare, opened her eyes to new ways of working and enabled her to introduce an insight-led approach to positively impact people with disabilities. Her heart however is in the agricultural sector so a stint at PGG Wrightson and now back in dairy with Westland working across employees, farmers, customers and consumers provides a wide mix of opportunities to spend time with down to earth people, as well as leading marketing strategy and creating brand and team growth.
TOPIC: How Westgold Is Carving Its Path in Australia
Following a challenging period marked by false starts and a delisting notice in a year other butter brands were thriving - we refined our go-to-market strategy in collaboration with sales. This included a clearer articulation of Westgold’s brand identity and the launch of a comprehensive through-the-line brand building program in Australia. These efforts have driven significant growth in both volume and brand equity, and a second retailer ranging three SKUs.
11:10am - 11:50am | Tuesday 9 September
Kate Kletzmayr, Activity Development Lead, Mars Snacking
With over 10 years experience across ASX listed agencies and retailers as well as global FMCG brands, Kate brings a uniquely well-rounded perspective to the Shopper Marketing and Retail Media space.
Currently she leads shopper activation strategy across some of the world’s most iconic brands. Previously, she redeveloped and led Priceline Pharmacy’s $20M Retail Media program and has worked with blue chip brands such as Coca-Cola, L’Oréal and Unilever.
TOPIC: Impacts of TTL Activation Platforms
An insight into how Mars Snacking is creating powerful, brand-led activation platforms that resonate more deeply with shoppers. By anchoring each campaign in a strong brand idea and amplifying it through both ATL and in store media, we’re moving beyond short-term tactics to build campaigns that are not only commercially effective but also repeatable and scalable.
11:55am - 12:30pm | Tuesday 9 September
Jaye Wee, Strategic Analytics and Insights Sales Director - Consumer Behaviour & Insights, Brand & Media, NIQ
DAY 2
DAY 2 | Wednesday 10th September 2025
9:35am - 10:15am | Wednesday 10 September
Sam Gilding, Chief Revenue Officer, Vypr
Sam Gilding is the Chief Revenue Officer at Vypr, the world’s leading product intelligence platform. With over 15 years of experience leading go-to-market (GTM) teams in the research, insights, and data sectors, Sam has been instrumental in impressive Vypr's growth since joining in 2020, helping the business to 3x in the last 5 years.
Sam previously served as Sales and Marketing Director, before taking on his current role leading global expansion and commercial strategy, with a focus on APAC and North America.
At Vypr, Sam works closely with retailers, enterprise and mid-market food & beverage and CPG suppliers, and major QSR operators, helping them harness predictive consumer insights to make data-driven product decisions that fuel business growth. Vypr's platform connects brands with curated global communities of consumers, enabling companies to test everything from packaging and pricing to product claims and ranging. Sam brings extensive expertise in all aspects of GTM, including international market expansion, revenue strategy, and building high-performing commercial teams. Based in Manchester, UK, he is passionate about transforming innovation through reliable consumer insights and predictive product intelligence.
TOPIC: Instore and the path to purchase – what is driving shoppers?
Sam will cover off some of the findings of Shop! ANZ’s upcoming joint research paper with Vyper. The presentation will look at what instore touchpoints consumers are interacting with, drivers, influences outside of the store and will look at a range of other dynamics including demographics, packaging influences, and where instore consumers are shopping from. The discussion will cover everything from pre, and instore, to post purchase.
10:20am - 11:00am | Wednesday 10 September
Alison Silver – National account manager – New channel development, PepsiCo
Alison is a CPG professional with 15 years’ experience, including 9 at PepsiCo, spanning Brand Marketing, Sales, eCommerce, and Digital across blue-chip organisations. Her focus is on identifying new revenue opportunities through go-to-market strategy, customer-first thinking, and commercially driven media investment.
She brings cross-functional experience, working across teams to shape practical, growth-oriented solutions that respond to evolving consumer behaviour and commercial priorities.
TOPIC: PepsiCo: Digital Innovation in Retail Media – Unlocking the Next Frontier of Growth
PepsiCo was awarded Gold at the 2025 ShopANZ Awards for Best Digital Innovation and Best Occasion-Based Shopper Campaign. In this session, Alison will share how PepsiCo is unlocking new sources of incremental revenue by leveraging emerging channels, platforms, and retail media. With shopper and consumer insights at the heart of their approach, she’ll unpack the award-winning campaign and the principles driving their digital retail strategy.
11:10am - 11:50am | Wednesday 10 September
Garth Agius, Sales and Marketing Director, SGK and Nicola Richards, Director Creative Services, ANZ
Garth Agius is the Sales & Marketing Director, ANZ for SGK guiding client growth and partnerships. With several years in the industry across media, sales, creative & marketing, Garth brings a unique perspective to understanding brand needs. At SGK Garth works closely with Nicola Richards - Director Creative Services, ANZ , who leads the strategy and creative team to create and deliver brand marketing programs from brand positioning, packaging design and e-commerce content.
TOPIC: Driving Brand Growth in the Era of e-Commerce
In today’s evolving e-commerce landscape, growth is no longer driven by clicks alone - it’s powered by genuine consumer connection. However, brands are challenged by a pressurised operating environment, price-sensitive shoppers, and empowered consumers who browse, compare, and switch with ease.
Garth Agius & Nicola Richards will share research driven insights that reveal the silent barrier impacting on-line purchasing, along with ways for brands to succeed in the evolving era of E-Commerce, using
- Brand First Strategies
- Ensuring Cross-Channel Consistency
- Harnessing AI & Agency Partners
- Developing Adaptable, Multi-Use Content
- Staying Agile in the Face of Digital Evolution
