Melbourne | How Brown Family Wine Group Broke Traditional Marketing Silos
The New Rules of Sales and Marketing: How Brown Family Wine Group Built One Commercial Team
Join us for insights, learning, and of course - wine!
It's something we all know - retail marketing in 2025 is hampered by outdated silos that are stifling growth, collaboration and success. What we don't quite know though, is what to do about it.
When Georgia Bruton, one of the most respected retail and shopper marketing practitioners in Australia joined Brown Family Wine Group just over a year ago, she decided to break with tradition and set some new rules - merging sales and marketing to build one commercial team.
In this one hour presentation (followed by a wine tasting of Brown Family Wine Group wines!), Georgia will take us through:
- Why everyone struggles with sales vs marketing silos
- How BFWG has brought shopper, trade, and brand together around shared consumer and commercial goals
- The rituals, roles, mindset shifts, and collaboration frameworks required for change
- Examples of success and how this has worked for BFWG.
This presentation will kick off at 4pm and run for 1 hour with time for Q&A with Georgia, with a 30 min wine tasting and networking session to follow from 5pm to 5:30pm.
The presentation will not be recorded. This is an opportunity not to be missed, limited spaces available. Register now.
Read about the speaker
Georgia Bruton, Chief Marketing Officer, Brown Family Wine Group
Georgia is Chief Marketing Officer at Brown Family Wine Group and is one of the most respected retail and shopper marketing practitioners in Australia. Prior to joining BFWG, she was Managing Partner at Wunderman Thompson (VML) where she played a leadership role in the ANZ and local Melbourne management team, and oversees the shopper discipline across ANZ, working in partnership with some of the regions’ most innovative retail and brand marketers including Coles, Harris Scarfe, Subway, Simplot, Kellogg’s and Newell Brands.
Prior to joining Wunderman Thompson, in March 2011, Georgia launched commerce specialist agency Integer across both Sydney and Melbourne. Under her leadership Integer became the most awarded commerce/shopper agency in Australia, growing from four to 22 staff and winning over 22 brands from some of Australia’s most innovative marketers including Lion, GSK, Medibank, Procter & Gamble, IAG, Pepsi and Mars.
This success led to Georgia being named Top 40 Under 40 in both 2012 and 2014.
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