08 Jan 2024
Shop! Global: Halloween Retail Worldwide 2023
To serve our members, partners and countries across the globe we are happy to share creative and inspirational insights on POP, visual merchandising, store design, digital and interactive, sign, promotions, decoration, props, lighting, print media, adhesives and much more with the purpose to improve the shopping experience and create revenue’s instore during the Halloween period.
This report shows in-store experience and shopper activation examples with over 160 from 12 countries, covering the continents NA, Europe and APAC. We hope that all of this will inspire you and hopefully it brings you creative thoughts for next year Halloween.
In-store Strategies
- Own retail labels
- A broad choice of products
- Gift / gimmick oriented assortment
- Focus on Candy
In-store Tactics
- Halloween at one dedicated space
- Volume presentations
- One look and feel in print/signage on displays, fixtures and walls
- Second placement
In-store Messaging
- Scary tails
- Every being is welcome
- Trick for Treats
- Low price
- Make a scream
- Happy Halloween
- Halloween house
- Be scary
- Spooky savings
In-store Design
- Colors orange and black
- Usage of Graphics, bat, pumpkin, ghost
- Cartoons
- Usage of drawings in print
In-store Element
- Packaging
- Displays temporary
- Sign, Posters, Adhesives
- Window dressing
- Visual merchandising, decoration, props
- Shelf talkers/Dividers
- Floor stickers
- Dumpbins
- Balloons
- Danglers
- Bags
- Inflatables
