MELBOURNE: Navigating Brand Growth: Unleashing the Power of Differentiation and Presence

12:00pm Tuesday, 30 July 2024
1:30pm Tuesday, 30 July 2024
Professional Development
HP Customer Welcome Centre
Level 2, 234 Collins Street Melbourne
Melbourne, Victoria 3000
Australia

Karin will share learnings and case-studies from Kantar’s Blueprint for Brand Growth which is an evidence-based framework that provides marketers with insights on how to build profitable, strong, and sustainable brands. Based on an analysis of 6.5 billion consumer data points collected over the past decade, the Blueprint identifies key drivers of brand growth.

You're invited to join us in Melbourne for a very special lunch and learn event. 

Doors will open at 12.00pm for networking, with the event commencing at 12.30pm and concluding at 1.30pm

Speaker

Karin Du Chenne - Managing Executive - Kantar Australia

Karin leads the insight teams in Sydney and Brisbane,.  She is passionate about her clients’ business and focuses on helping them harness the power of brand, digital, AI and analytics to achieve better insights and turn these into business growth opportunities.  Karin has multi-sector experience including fintech, FMCG, media and tourism.

An inspirational business leader, Karin has over 25 years of experience in driving marketing, strategic growth, communications, in-store and customer experiences that deliver business results for local and multinational clients.  She has a passion for building a more sustainable future and recently graduated from Cambridge Institute for Sustainability Leadership.

Karin loves travel and diversity.  She spent  three years living in Istanbul Turkey where she served as Chief Client Officer for Kantar MEA. She was responsible for leading global and regional client relationships and supporting them in driving in their growth agenda and activities in the region before returning as CEO for Kantar South Africa.

Karin graduated from the University of the Witwatersrand with a Bachelor of Commerce majoring in Marketing and Finance.

 

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