SYDNEY: Digital Now with Diageo, Traffik and Fonterra

7:00am Tuesday, 11 June 2019
8:30am Tuesday, 11 June 2019
Professional Development
Doltone House
Sydney, New South Wales 2000

Digital Now Digital is having a huge impact on retail marketing in 2019. Join us for case study presentations of award winning activations by Diageo and Fonterra who will discuss how digital is changing shopper behaviour, and in particular how mobile and social is becoming an increasingly important part of businesses marketing strategies.

Join Shop! ANZ to learn about these truly engaging activations. Attendees will be served a light breakfast, networking, and two presentations - all before 9am

Case Study Presentations: Ideal Chiller by Fonterra

The chiller aisle is one of the most challenging shopping environments, with the department suffering low shopper engagement, low dwell time and slow growth, due largely to its dull aesthetics, cool temperature, location in store (end of the shopper journey), and a lack of innovation in retail execution.

Learn how Fonterra's “Ideal Chiller” reinvented the chiller aisle to provide shoppers with an exciting multi-category execution with the shopper and retailer at the heart of this project.

Hook Up With Captain Morgan by Diageo and Traffik

In a world of craft beer and indie gin brands, Diageo and BWS targeted a millennial audience. So to resonate created a Tinder profile for dream-boat Captain Morgan, cradling puppies while strumming his well-loved acoustic guitar, looking for like-minded souls to hook up with at Splendour. The campaign rocked the boat. In just two weeks it garnered over 500k impressions on Tinder, reaching a massive 46,000 message opens with a message open rate of 158%. On social media,  it had 2 million unique views in total.

MEMBERS RECEIVE 50% OFF - $60+ GST each. *You must be logged in to access member pricing. If you have not logged into the website before, use your email address and select 'request new password'.


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Proudly Supported by Shop!'s 2019 Professional Development Series Partners: