Cartology grows digital screens with Vicinity Centres partnership
Cartology is adding more than 1,100 small and large format retail out of home screens to its shopper screen network across 57 Australian retail destinations, in partnership with Vicinity Centres.
The partnership which begins in early 2024 will see Cartology install, maintain and manage over 1,100 screens across 57 centres including the prestigious Chadstone, Chatswood Chase, Emporium Melbourne and Queens Plaza, as well as significant regional centres across Australia.
Vicinity is home to over 400 million customer visits across its centre portfolio. With Vicinity, Cartology will have strong shopping centre coverage, all supported by first party data, to bring brands closest to customers.
Mike Tyquin, Cartology managing director, said the company is excited to partner with the team at Vicinity, building on the longstanding partnership Vicinity and Woolworths Group have enjoyed.
"Woolworths Supermarkets and BIG W stores play a critical role in the customer experience at many Vicinity centres and by extending the partnership to media, we add another dimension that connects brands with relevant customer audiences," Tyquin said.
"Whether it is 1+ reach, targeted customer reach or proximity, we’ve got the right solution to drive impact for brands.
"Through quality data, Cartology is resetting how retail out of home is bought. It’s 100% digital and 100% customer-led."
Kirrily Lord, group director customer and asset management at Vicinity Centres, said the company is excited to embark on the partnership with Cartology.
"Their customer and retail media expertise as part of Woolworths Group is second to none and together, we can deliver a rich customer experience across our diverse portfolio," Lord said.
