How Aussies Are Budgeting, Decorating & Upgrading for Christmas 2025
How Australians Are Budgeting, Decorating & Upgrading for Christmas 2025
As the festive season approaches, Australian consumer behaviour reveals a dynamic blend of financial caution, creative expression, and seasonal enthusiasm. The Pureprofile Global Christmas Report 2025 highlights a value-driven mindset among shoppers, with many adjusting their budgets while maintaining strong intentions to celebrate and give. Meanwhile, Shopify’s September trends show Australians already switching into summer mode, with surging interest in backyard upgrades, festive décor, and hobby-related purchases.
Across both datasets, several key themes emerge:
- Early Festive Engagement: Australians are embracing Christmas earlier, with significant month-on-month growth in holiday items like stockings, ornaments, and advent calendars.
- Creative & Family-Oriented Gifting: Hobbies and toys are trending, including scale model trucks, upright pianos, and yo-yos, reflecting a desire for meaningful, hands-on experiences.
- Backyard & Summer Prep: Consumers are investing in outdoor living, with spikes in pool accessories, sunloungers, and lawn care products—signalling readiness for summer gatherings and BBQs.
- Tech & Sports Momentum: Tech upgrades and cricket gear are gaining traction, with mobile phones and cricket shoes leading the charge as Australians gear up for summer sports and digital connectivity.
- Financial Mindfulness: Both reports underscore a shift toward controlled spending, with debit card usage rising and saving more money topping 2026 priorities.
Together, these insights paint a picture of a nation balancing celebration with practicality, embracing tradition and innovation, and preparing for a festive season that is both joyful and intentional.
Download The Pureprofile Global Christmas Report here.
