ID POP & Kellog Trial Recyclable displays

Kellogg’s Australia is trialling 100% recyclable displays made with 80% recycled content across retail stores nationwide.

The new displays use a water-based coating instead of plastic coating for the stands, and the shelf clips are created with natural materials by combining sugarcane and wood pulp (all previously made of plastic film and moulded plastic).

The move is part of Kellogg’s commitment to removing unnecessary packaging and plastic as it works towards its goal of 100 per cent recyclable, reusable, or compostable packaging by 2025. It is the first trial of its kind from the company and will save around 300kg of plastic per year.

The recyclable displays were developed in collaboration with Australian-based POS supplier and Shop! ANZ member, ID POP, which is known for its sustainable initiatives. These include replacing plastic components with both paper alternatives and bioplastics that are derived from renewable organic materials. 

Additionally, as opposed to using plastic based surface coatings, ID POP has transitioned to environmentally friendly water-based coatings. Since 2018, ID POP has been proactive in identifying where the industry has potential to reduce unnecessary plastics and waste in supply chains.

Ben O’Brien, Director of Sales at Kellogg’s Australia, said that sustainability is high on the agenda for the business.

“We’re always looking for ways to reduce our impact on the environment and help create better days for the next generation through our local and global sustainability initiatives,” he said.

“Our merchandising and point of sale tools have always been high on the agenda to extend our sustainability goal so we look forward to rolling out the new displays nationwide.

“We have been collaborating with our manufacturers and developing an easily recyclable display unit that also uses recycled or renewable content – further reducing our impact on environment.”

Another important part of reducing waste at Kellogg’s has been adopting more environmentally friendly packaging, as well as helping to educate Aussie families on how to recycle.

Kellogg’s has included the new Australia Recycling logo on packs as part of this commitment. The on-pack label shows that Kellogg’s cereal and snack cartons are all recyclable in kerbside recycling bins, and the cereal liners and snack wrappers can also be recycled through REDcycle bins.

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