IMI’s PromoTrack™ 2024 report | Co Sponsored with Shop! ANZ

IMI’s PromoTrack™ 2024 is the preeminent source of promotional best practice available.

Now in its 21st year, Promotrack™ draws from shopper research (conducted in March 2024), global case studies, and a database of over 33,000 programs. The goal being to make brands more money by stealing share, optimising ROI, and delighting the shopper.

PromoTrack™ 2024 includes:

  • 100+ pages of up-to-date best-practice learnings

  • Draws from IMI’s database of over 32,000 programs, thousands of case studies, recent shopper research (1,200 respondents), and experience

  • Detailed learnings around prize, mechanic, retail requirement and comms best practice

  • Input from brands and agencies

  • Best Practice Workshops available

SHOP! members | PromoTrack™ 2024 Report | FREE (Usually $3,900)

Report + Tailored Workshop | $5,400

Tailored Workshop | $1,500

Click to download the report >>>