IRI Report 2020 FMCG Outlook
THE CHANGING FMCG BATTLEGROUND
www.insidefmcg.com.au – JAN2020
A new decade of retail.
A seismic shift in global retail is occurring amid profound changes in consumer culture and technology advancement. The race to keep pace is fast and furious, while executing new product innovation is tough.
The ability to meet the growing expectations of consumers is even tougher because of:
- a low growth FMCG marketplace influenced by a soft macro-economic backdrop
- complex paths-to-purchase amid intensifying omnichannel experimentation
- profound generational shifts in consumer preferences
- market fragmentation and entrepreneurial disruption
- personalisation being an impactful but challenging industry imperative
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