SOLD OUT - MELBOURNE: Digital Now with Treasury Wine Estates and Fonterra

7:30am Wednesday, 29 May 2019
9:00am Wednesday, 29 May 2019
Professional Development
HP Customer Welcome Centre
Level 2, 234 Collins St
Melbourne, Victoria 3000
Australia

**THIS EVENT IS NOW SOLD OUT. Please email zita@shopassociation.org.au to be added to the waiting list**

Digital Now Digital is having a huge impact on retail marketing in 2019. Join us for case study presentations of award winning activations by Treasury Wine Estates and Fonterra who will discuss how digital is changing shopper behaviour, and in particular how mobile and social is becoming an increasingly important part of businesses marketing strategies.

Join Shop! ANZ to learn about these truly engaging activations. Attendees will be served a light breakfast, networking, and two presentations - all before 9am

Please note: Doors open at 7:30am for breakfast. Presentations start at 8am sharp.


Case Study Presentations

Ideal Chiller by Fonterra

Presented by: Josephine Saliba, Shopper Marketing Manager - Fonterra, together with Katie Long, Head of Shopper - Clemenger Group

The chiller aisle is one of the most challenging shopping environments, with the department suffering low shopper engagement, low dwell time and slow growth, due largely to its dull aesthetics, cool temperature, location in store (end of the shopper journey), and a lack of innovation in retail execution.

Learn how Fonterra's “Ideal Chiller” reinvented the chiller aisle to provide shoppers with an exciting multi-category execution with the shopper and retailer at the heart of this project.

About the Presenters:

Josephine Saliba, Shopper Marketing Manager - Fonterra

Currently leading the shopper marketing team at Fonterra, Josephine has 14+ years’ experience in the FMCG industry. She has worked in brand management and shopper marketing roles on both client and agency side for a number of global grocery and pharmacy brands and has a strong passion for all things shopper.­­­­­­­­­­­­­­­­­

Katie Long, Head of Shopper - Clemenger Group

Over 15 years experience in Shopper Marketing in both the UK and Australia. Katie has extensive experience in making big brands come to life both TTL and BTL and activating them across the entire path to purchase.

Highly experienced in creating multi-faceted campaigns that drive behavioral change and achieve powerful results for both brands and categories across a diverse range of industries.


19 Crimes by Treasury Wine Estates

Presented by: Chelsea May, Shopper Marketing Executive - Treasury Wine Estates, together Fernanda Lopes, Senior Brand Manager – Millennial Brands, Treasury Wine Estates

In April 2018, a solution was developed to support the 19 Crimes range of wines launch within big box retailer, First Choice; the aim was to provide their customers with a highly engaging shopping experience.
Learn how both physical and digital elements came together to showcase the brand and unique selling points of 19 Crimes. Elements included; “jail cell” display unit, “barrel topper” display, and the brands own AR feature which has become key to the products strong sales and brand recognition in a highly competative market.

About the Presenters:

Chelsea May, Shopper Marketing Executive, Treasury Wine Estates

With a love of wine and shopper marketing, Chelsea has over 10 years marketing experience working with brands such as 19 Crimes, Penfolds and Seppelt. Currently working at Treasury Wine Estates within the shopper team, Chelsea’s strong skill set and in depth knowledge of the industry enables her to multi-task across a range of brands and category activations within Treasury’s Portfolio. Chelsea’s determination and passion means her campaign results exceed expectations every time.

Fernanda Lopes, Senior Brand Manager – Millennial Brands, Treasury Wine Estates

Hailing from Brazil, Fernanda’s extensive experience working on global brands across FMCG and the wine industry perfectly equips her to lead the Millennial brands portfolio at Treasury Wine Estates. For over 15 years, Fernanda has gone above and beyond in all facets of brand management including leading product innovation, bringing ATL/BTL campaigns to life, driving brand relevance with consumers as well as generating strong sales results.


**THIS EVENT IS NOW SOLD OUT. Please email zita@shopassociation.org.au to be added to the waiting list**

MEMBERS RECEIVE 50% OFF - $60+ GST each. *You must be logged in to access member pricing. If you have not logged into the website before, use your email address and select 'request new password'.

Become a member today to take advantage of all of the benefits! Email zita@shopassociation.org.au for more information go to our MEMBER BENEFITS page

 

Contact Information

Additional Information

Proudly Supported by Shop!'s 2019 Professional Development Series Partners: