Daniel Bone talks opportunities to promote product discovery at retail

It’s time to invest in trade marketing to support retail growth.

Carla Bridge, General Manager, Shop! ANZ talks to Daniel Bone, Insights Director, IRI, who will be presenting at the Shop! Retail Marketing in 2020 Online Conference 15-16 September.

In the video interview, Daniel discusses the exciting opportunities that lie ahead “renormalising” physical retail stores to promote “product discovery”.

The home is the new retail “experiential at home” category. It’s time to invest in trade marketing to support retail growth.

Daniel will be the opening presenter at Shop!’s Retail Marketing in 2020 Online Conference Tuesday 15 – Wednesday 16 September.

About Daniel Bone

Daniel Bone is a recognised thought leader and experienced speaker at conferences in the FMCG industry and senior client engagement. He leverages more than 14 years of industry experience ‘bringing to life’ insights across drinks, food, beauty and household sectors globally.

Daniel joined IRI in 2015 as the Channel Insights Manager driving IRI’s thought leadership by uncovering the current market truths and future directions for the Grocery, Convenience, Liquor and Pharmacy channels in Australia. His passion for insights and assisting brands and retailers has seen him become the Retail Account Director for Woolworths at IRI, before moving into his current role of Insights Director.

TOPIC: The Changing Shape of the FMCG Demand Curve

Providing an overview of the dynamic changes happening across FMCG retail channels, this session explores the major behavioural changes observed in 2020. IRI will illuminate best-practice, while offering guidance about what to anticipate as the industry plans for a uniquely uncertain and critical year ahead.