Paul discusses top trends, biggest opportunities and challenges in the Retail Industry
Top trends, biggest opportunities and challenges in the Retail Industry
Carla Bridge, General Manager, Shop! ANZ talks to Paul Dobbin, Consulting Shopper Strategist, Shopper Lens (New Zealand), who will be presenting at the Shop! Retail Marketing in 2022 Online Conference 13-14 September.
In the video interview, Paul discusses top trends, biggest opportunities and challenges in the Retail Industry the past 12 months.
TOPIC: Make your Shopper Marketing more strategic.
Is it time to wag the dog? How can the bottom of the funnel play a bigger role in shaping FMCG fortunes. Join us at the Retail Marketing in 2022 Conference when Paul Dobbin, Consulting Shopper Strategist, will discuss how you can make your efforts matter more.
Paul brings his unique view of the marketing landscape to bear on the challenges that continue to frustrate Shopper success and the opportunities lying in wait for smart marketers.
Join the conversation at the Shop! Retail Marketing in 2022 Online Conference over 2 mornings Tuesday 13 September and Wednesday 14 September.
You will have opportunities to ask questions of Lena and 7 other presenters at the end of each section.
