ROI Standards: Instore Marketing Materials

ROI data is no longer just a value-add. Retailers are counting on their suppliers to provide the information they need to demonstrate ROI when they implement changes to their in-store marketing efforts.

The Shop! ROI Standards for In-Store Marketing Materials document includes guidelines for developing in-store marketing materials, improving compliance and calculating ROI. Inside this 40 page report, you will find actionable insights and best practices based on the findings of our recent study.

While the focus is structured toward POP Displays, the learnings are applicable to all in-store marketing communication vehicles. The takeaways in the following pages are designed to help you justify your investments to create and execute successful in-store marketing programs that ultimately enhance the retail experience for shoppers and drive purchases for brands and retailers.