Shop! Australia & New Zealand is managed by a volunteer Board of Directors elected by member companies every two years. The following people make up the Shop! ANZ 2021-2023 Board of Directors.

Board elections will take place in June 2023, with all current members entitled to nominate for a board director position and/or to place a vote for their preferred Board of Director candidates. For more information, contact Shop!.


Sally Tobin, XPO Brands

Sally is the Founder and MD of shopper activation and experiential agency – XPO Brands. With offices across the country, she is responsible for upholding XPO's vision to connect and influence people through campaigns driven by insights and innovation, to deliver impact at shelf. 

By 23, Sally had successfully developed her first software platform, sold her first agency business and gained her MBA. In 2013, Sally established XPO on a foundation of blue chip clients such as Woolworths and Nestle, with the business delivering strategy and BTL creative for over 60 household brands, whilst executing over 30,000 events in market each year.

Sally’s passion is lived every day through mentoring young talent in the industry, with her fundamental belief that youth is not a barrier to excellence; and that dynamic individuals should be encouraged to carve a path that breaks the mold.  

Vice Chair

Georgia Bruton, Wunderman Thompson

Georgia is Managing Partner, Shopper at Wunderman Thompson and is one of the most respected retail and shopper marketing practitioners in Australia. Georgia plays a leadership role in the ANZ and local Melbourne management team, and oversees the shopper discipline across ANZ, working in partnership with some of the regions’ most innovative retail and brand marketers including Coles, Harris Scarfe, Subway, Simplot, Kellogg’s and Newell Brands.

Prior to joining Wunderman Thompson, in March 2011, Georgia launched commerce specialist agency Integer across both Sydney and Melbourne. Under her leadership Integer become the most awarded commerce/shopper agency in Australia, growing from four to 22 staff and winning over 22 brands from some of Australia’s most innovative marketers including Lion, GSK, Medibank, Procter & Gamble, IAG, Pepsi and Mars.

This success led to Georgia being named Top 40 Under 40 in both 2012 and 2014.

Company Secretary

Martin Kennedy, Nestle

With 25 years’ experience in print and POS manufacturing Martin has worked with a variety of businesses supporting Telcos, charities and FMCG companies.

Now with Nestle, Martin’s team is responsible for delivering all in-store executions for the Confectionery & Snacks business in all FMCG channels. He brings a unique mix of functional experience to this creative role.

As a highly experienced Point of Purchase professional with a passion for creating impactful experiences for shoppers.


Ben Coady, Bluestar Display

With a career in Sales and Marketing spanning 25 years, Ben brings a wealth of experience ranging from technical and creative roles through to sales and senior management positions.

Throughout his career Ben has worked in predominantly sales based customer facing roles across Design Studios, Print, Integrated Marketing solutions, Direct Marketing and Retail Point of Sale solutions. Previously Ben has held key roles at Link Printing, Iveo, and Blue Star Direct. Ben is currently the General Manager of Blue Star Display, leading a large team of POS specialists.

Livia McRobert, Smeg

A career Shopper Marketer, Livia has spent the last 20 years working in trade marketing roles for some of the world’s largest brands in food, beverage, pharma and consumer electronics, headquartered in Australia, Europe and the United State. Her experience crosses many channels including FMCG, pharma, liquor and technology in companies such as Coca-Cola, Pernod Ricard and Hewlett Packard.

Passionate about instore marketing, Livia is intent on educating brand marketers on the importance of shopper marketing and the benefits of through the line marketing. Convincing brand marketers that you win at the last three feet, and to fund this, is her biggest challenge.

For the past eight years Livia has used her international shopper marketing and instore experience to judge the Shop! Marketing at Retail Awards and the innovations she sees continues to excite. She understands the highly competitive nature of the awards and the benefits they bestow, having lead teams that have won numerous accolades over the years.  Livia feels it’s now time to give a little back to the industry that has given her more than 20 years.

Mark Logan, Woolworths

Having spent more than 15 years’ in retail marketing, Mark's experience spans across creative development, print production, industrial design (temporary and permanent), digital, format, equipment design, logistics, and retail operations.

Now with Woolworths, Mark and his team are responsible for overseeing the design, production, distribution and activation of all marketing programs across Woolworths Supermarkets nationally.

Mark has been involved with Shop! throughout his career both in Australia and abroad and is passionate about constantly exploring new avenues in retail marketing and improving existing ones.

Nathan Tindall, Point Retail

Nathan Tindall is a founder and Creative Director of Point Retail, a specialist retail strategy, design and production business. He consults to major Australian, New Zealand and international retailers and brands to create recognisable activations and outstanding interactive retail displays across the region.

Starting out as an Industrial Designer, Nathan’s core focus for the future of the industry is in creating a bridge between the digital and the physical retail environment by adopting an omni approach that drives design, production and strategic goals for retailers and brands.

Nathan and Point Retail have consistently submitted and won Shop! awards and remain actively involved to help promote the association and the industry as a whole.

Natalie Mitchell, Dulux

Natalie has spent the past 20 years working across many retail sectors, with an unwavering passion and curiosity in shopper behaviour to drive growth.  Originally an academic, Natalie moved to market research consulting, leading Retail and Shopper studies for multiple clients, including Mondelez, Telstra and CUB.

At Pacific Brands, Natalie played a key role in shaping the Bonds store blueprint, and improved shopper conversion in its Hard Yakka store network. At Coles, she led the Tell Coles program, one of Australia’s largest CX programs, advising how to optimise in-store experience and design.

Natalie currently heads up Dulux’s Customer Insights function, responsible for informing marketing strategy and advocating for its diverse group of shoppers in an ever-changing retail landscape.

Robin Appel, D2C

Robin is Partnership Director at BTL marketing agency Direct 2 Consumer (D2C). Robin has elevated D2C into new service offerings by investing in technologies and delivery platforms that benefit the retail marketing industry. He has risen from the ground up as a brand ambassador to Partnership Director. In this time, he has been responsible for key client acquisitions and strategic partnerships across the business. Since his appointment to Partnership Director, the business has almost doubled in size.

Robin is passionate about the intersection of retail marketing and digital marketing. His extensive experience in managing large scale retail marketing campaigns with global recognition fuels his ambition to lead the industry into new heights.

Sandra Duarte, Centrum Group

Sandra has 30 years experience in front facing jobs, from publishing through to her current role as CEO of Australia’s leading printing and manufacturing business, Centrum. This has provided Sandra with valuable insights into how people respond and become empowered by a positive attitude, a can-do mindset.

Sandra holds multiple business qualifications, including leadership and people management, marketing, business sales, front line management and print technology. She is a volunteer with the government initiative Inspiring the Future Australia where she mentors, educates, and inspires students, and is a leading and inspirational voice in the Print and Manufacturing Industry. Sandra is an advocate and supporter of the charity HeartKids and is closely involved with the Super Boss Day yearly event.