Shop! ANZ Board of Directors

Georgia Bruton, Wunderman Thompson

Georgia is Managing Partner, Shopper at Wunderman Thompson and is one of the most respected retail and shopper marketing practitioners in Australia. Georgia plays a leadership role in the ANZ and local Melbourne management team, and oversees the shopper discipline across ANZ, working in partnership with some of the regions’ most innovative retail and brand marketers including Coles, Harris Scarfe, Subway, Simplot, Kellogg’s and Newell Brands.

Prior to joining Wunderman Thompson, in March 2011, Georgia launched commerce specialist agency Integer across both Sydney and Melbourne. Under her leadership Integer become the most awarded commerce/shopper agency in Australia, growing from four to 22 staff and winning over 22 brands from some of Australia’s most innovative marketers including Lion, GSK, Medibank, Procter & Gamble, IAG, Pepsi and Mars.

This success led to Georgia being named Top 40 Under 40 in both 2012 and 2014.

Sarah Katsidis, GM, Premiums & Merchandising, IVE Group

Active in the design, manufacturing and logistics industry with a career spanning 27 years, Sarah has loved working closely with agencies, brands and retailers. Sarah has been a Sales Manager at IVE for the past five years.

A Shop! ANZ Member for many years, I have ramped up my involvement in the association in the last six years. Entering multiple awards every year, judging awards, working to engage clients with membership and entries, and encouraging our greater group to be involved with forums and breakfasts.

Sarah has recently taken another direction within IVE, starting as the General Manager of the Premiums, Merchandising and Apparel business unit, which provides another avenue to explore within the Path to Purchase journey.

Sarah is interested in great and challenging designs, the mechanics of facilitating shopper marketing and Australian manufacturing. Now more than ever…post-Covid lockdowns,  Sarah is passionate about the bricks and mortar and overall shopper experience and how we, as an industry, can all support each other to keep this social and interactive part of life alive.

Mark Logan, Woolworths

Having spent more than 15 years’ in retail marketing, Mark's experience spans across creative development, print production, industrial design (temporary and permanent), digital, format, equipment design, logistics, and retail operations.

Now with Woolworths, Mark and his team are responsible for overseeing the design, production, distribution and activation of all marketing programs across Woolworths Supermarkets nationally.

Mark has been involved with Shop! throughout his career both in Australia and abroad and is passionate about constantly exploring new avenues in retail marketing and improving existing ones.

Craig Elvin, CEO, Centrum Group

Starting as an Industrial Designer back in 1996, Craig has worked in all aspects of Point of Sale design, manufacturing, sales and senior management in his 27 year career.

Craig worked in the USA for 3 ½ years in design and operations roles, giving him a broad perspective on the industry. From this hands on background, Craig offers a pragmatic yet creative approach to design, manufacturing and management. Now, as CEO of Centrum Group, one of Australia’s largest, large format offset printers and converters, Craig’s focus is on supporting the Australian print,

POS & packaging market through sustainable Australian manufacturing.

Jenny Mastroianni, Innovation Insights Manager, Pernod Ricard

With over 15 years’ experience, Jenny is passionate about insights, but more importantly how it helps inform long term strategic decisions and unlocks opportunities for commercial growth.  

Jenny’s experience spans across multiple industries; predominately on client side from airline, finance to hardware, and most recently liquor industry .

Jenny is super passionate about ensuring we bring the consumer, customer and shopper at the centre of everything business’ do .

Now at Pernod Ricard, Jenny leads the front end from a global lens focused on   innovation and insights ensure we remain a step ahead delivering new products and services that are relevant to our consumers and shopper needs .