Carla Bridge

General Manager

Carla Bridge has more than 15 years experience in the Australian retail industry, having served as Managing Editor of Inside Retail magazine for more than six years, and most recently as Head of Media and Communications at the Australian Retailers Association (ARA). She has spent has spent more than a decade reporting and commentating on the retail and FMCG industries and issues including fashion, e-commerce, acquisitions, lifestyle, and retail and shopper trends.

Carla is also experienced in public relations and marketing, having worked on corporate communications, experiential, business to business, and consumer campaigns for a number of high profile retail and FMCG brands at both boutique PR and international advertising companies. She joined Shop! in 2016.

Contact Carla on email carla@shopassociation.org.au

Zita Watkin

Marketing, Events and Membership Manager

Zita has 20 years experience working with Australia’s top creative and manufacturing businesses; servicing iconic retailers and brand clients. Her most recent role was with Active Display Group as General Manager of Marketing from 2011-2018.

Zita travels internationally to GlobalShop and Euroshop, keeping up to date with the latest retail marketing trends and case studies, returning to share findings with Shop! ANZ members.

She is a long time supporter of Shop! and was on Shop! Executive Board for 4 years as Company Secretary.

With a background in Industrial Design, Sales and Marketing, Zita brings a unique set of skills to Shop!

Contact Zita on email zita@shopassociation.org.au