Tip Top The One is paving the way for impactful Back to School Lunchbox inspiration.

Head turning back to school display.

Tip Top The One is paving the way for impactful Back to School Lunchbox inspiration.x


Back to School is a critical time for packaged bread driving volume and setting the tone for the rest of the year. Show stopping off-location displays generate sales, making it critical to maximise the opportunity and kick-start the year within retail.

This head turning activation has landed Tip Top brand in prime position within grocery stores across Australia.

Tip Top Back to School display features:

  • Building on existing POS suite to create theatre and fun in-store
  • Adaptable to suit different store sizes. Variety of layouts = Easier to sell in to stores
  • Safety first – rigorous testing by ID8 and client to ensure safety in store
  • Brings bread to LIFE
  • Nation-wide roll out
  • 2-tier display tower
  • No contaminants; no PVC clips
  • Soy based inks
  • Gloss-cello replaced with water-based varnish
  • 100% recyclable at store level
  • Easy to assemble
  • Seamless team-work with client, supply chain and creative agency

Thank you to ID8's clients at TIP TOP George Weston Foods who trusted the team at id8 to bring your Back To School campaign to life with shopper.

Find out more www.id8studio.com