2017 POPAI/GfK Retail Marketing Benchmarking Study
In 2017, POPAI and research partner, GfK undertook extensive Australian retail marketing sector research to track the advances in shopper and retail marketing since the last Australian industry study in 2014. The results of this study are now available exclusively to POPAI ANZ members to download. Valued at $395, the report is designed to assist with future planning and benchmarking by providing a snapshot of the Australian shopper and retail marketing industry as it currently sits. If you are not a member and you would like to purchase a copy of this report, contact Shop here.