Grab-and-Go Beverage Merchandising at Retail

Designing, Building, and Executing for Maximum Effectiveness: White Paper Report by Shop! Association

Psychology tells us temporary goals can be triggered by the environment (e.g., the smell of freshly baked bread activates the goal to eat) or by a deficiency (e.g., dehydration triggers the goal to drink). There are numerous situations that can trigger a temporary goal; sometimes marketers can activate them, while at other times they can present their brand and product as the best way to address them. 

In this report, learn more about:

  • Creating a Successful Grab & Go Program
  • Benefits of a Grab & Go Program
  • Grab-and-Go Displays
  • Store Location Implications
  • Rest Stop Locations within a Non-grocery Store

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