Get set for an inspirational and education day of speakers with real world case studies and insights.
Read about the Speakers and Schedule below.
2019 Marketing at Retail Summit Day
Thursday 12 September, 8am to 3pm
8am Summit opens for Registration
8:30am – 9:10am
Daniel Bone, Insights Director, IRI
What’s next for the FMCG industry?
How does a retailer think and how should you engage them? This presentation will address how you can you add value back into a retail environment by putting the shopper first and shed light on the trends and issues IRI are forecasting that will make the biggest impact on the FMCG industry.
Daniel Bone is a recognised thought leader and experienced speaker at conferences in the FMCG industry and senior client engagement. He leverages more than 14 years of industry experience bringing to life insights across drinks, food, beauty and household sectors globally.
Daniel joined IRI in 2015 as the Channel Insights Manager driving IRI’s thought leadership by uncovering the current market truths and future directions for the Grocery, Convenience, Liquor and Pharmacy channels in Australia. His passion for insights and assisting brands and retailers has seen him become the Retail Account Director for Woolworths at IRI, before moving into his current role of Insights Director.
Daniel maintains a keen enthusiasm for identifying consumer and innovation trends globally having overseen Datamonitor Consumer’s research while based in London, Copenhagen and Sydney.
9:10am to 9:45am
David Kinder, Innovation Manager, Nestle Confectionery
Unforgettable Consumer Experience: The Convergence of Online & Offline Brand Interactions
Consumers are demanding more from our brands, the products we sell and the experiences we offer. As the retail and marketing landscape changes, how can we adapt and bring these consumers unforgettable consumer experience.
David is a Marketer and Innovation specialist in the Confectionary and Snack food sectors.
David has worked as a marketer at Nestlé for almost 10 years in the Confectionery & Snack business, across iconic brands, including Roll-Ups, Club, Wonka, Allen’s & KitKat.
In recent years, David has been the Nestlé Confectionery Innovation Manager, creating, developing & executing the world first KitKat Studio Concept Store and Allen’s Lollysmiths Pop Up Boutiques.
At present, David leads the team that operates the KitKat Chocolatory in Melbourne Central, involved in every aspect from product creation and guest experience to point of sale and e-commerce.
9:45am to 10:25am
Dean Hindman, Co-Creator of STORELAB™ with Rob Lawson, Shopper & POP Insights Manager, Campbell Arnott’s
VR and the Changing Shape of Shopper
Dean and Rob will discuss how technology like VR is changing shopper conversations and present some relevant examples in industry defining Virtual Reality, Augmented Reality and Mixed Reality. The pair will cover:
- The VR Industry’s 3000 percent growth forecast
- Using VR as a technology enabler
- Everyone knows about Data-Insights-Action, but what about Data-Insights-Experimentation-Action?
- Using VR to build better and more engaging internal and external conversations
- Eye tracking research – making it affordable and repeatable, how is it changing the game?
Following this presentation in the morning tea break, attendees will have an opportunity to experience VR research testing for themselves.
Dean is the Director and co-founder of Storelab, an innovative service and solution platform providing virtual testing and ideation in the retail market.
Dean was with KPMG, first in Australia and then in the UK for 10 years, specialising in risk management and business process improvement with KPMG. Following this decade in the UK, Dean returned to Australia and joined The Efficiency Group, the family retail manufacturing business, which ultimately led to the co-development of Storelab five years ago.
Dean is passionate about bringing agility through technology to the retail market, and often quotes “people don’t have to go to stores any more, they have to want to”.
After originally studying Industrial design Rob found his feet at Arnott’s. Now almost 15 years later, with over a decade of experience in structural packaging and packaging innovation Rob has taken the position of Shopper and POP insights manager.
Through this position a relationship with Dean and the team at Storelab was born, and a journey in utilising VR/AR/MR as an insight generating tool began.
10:25am Morning Tea & Networking
10:50am to 11.30am
Gareth Brock, Managing Partner, Because Creative Experiences
Will Blockchain Revolutionise Retail Marketing?
Gareth will address how brands around the world are effectively using Blockchain to link physical and digital worlds to create a true omni-channel strategy. The possibilities for Blockchain technology use include:
- Omni-Channel: Cross multiple platforms in a truly unified, frictionless way
- Drive Loyalty and shareability
- Trace and monitor real time
- Blur the lines between virtual and real worlds
- Deliver secure and unique content to audiences
- Engage audience and create ‘stickiness’
During the presentation attendees will have an opportunity to test drive Blockchain technology for themselves.
Gareth is a marketing professional, author, and entrepreneur possessing over 17 years’ experience. He has worked within a variety of channels and segments including liquor, retail, energy, health care, consumer electronics, not for profit and FMCG. His passion is to help brands engage with consumers in an ever-changing landscape through meaningful and memorable interactions.
11:30am to 12:10pm
Gary McCartney, McCartney Design
Designing stores for maximum shopability
Designer of Flagship BP and Super Cheap Auto stores, Gary will present case studies on these stores as well as instore trends across Australia and Europe and how to create stores for maximum shopability.
With over twenty years' experience in retail design, Gary’s career has encompassed every facet of the industry, from fashion and food service, to telecommunications, pharmacy and banking. Along the way he’s gathered a wealth of knowledge of the retail world, and the role design plays within it.
In 1995, Gary moved to Australia where he was appointed Director of Interior Design at Saunders Design. Five years on, he left to establish IdeaWorks Environment Design, a specialist sector within an already successful agency. In 2008 he repeated this achievement, setting up Brands in Space at M&C Saatchi.
McCartney Design opened its doors in 2011, and has already built up a solid client base. With Gary at the helm, the studio team works together to turn complex problems into beautifully simple integrated solutions.
12:10pm Lunch & Networking
1pm to 1:40pm
Simon Ford, Managing Director of Shopper Intelligence together with Rachel Mumford, Woolworths
How a retailer thinks. How should you engage them?
This presentation will address how you can you add value back into a retail environment by putting the shopper first.
Simon is Managing Director for Shopper Intelligence across Australia and New Zealand in Grocery, Convenience, Liquor and Pharmacy channels.
He has over 20 years’ experience in retail and shopper insights-based planning.
Prior to this, he was head of Market Research for Tesco UK. Here, he learnt the importance of putting shoppers first. The challenge was to measure, benchmark and hard wire this into operations.
Using this experience, he co-developed Shopper Intelligence.
In Australian Grocery alone, he consults to the big 4 retailers and over 35 suppliers. Measuring what shoppers SAY and DO, particularly in a world of increasing “buy for today” and “specific occasion” shopping, is a critical layer over sales and loyalty card data.
1:40pm to 2:20pm
Sam Benney, Marketing and Digital Activations Manager, Constellation Brands
Building Constellation Brands in Australia
Samantha will discuss plans for the international producer and marketer of beer, wine and spirits to build its global brands in the Australian market; through an increased shopper activation and disruption calendar, brand awareness ATL and building a strong digital presence and excellence through social, trial of new and digital conversion.
Samantha has worked in the Liquor Industry predominately in Shopper marketing and digital conversion in both UK and Australia. She has worked for companies such as Sainsburys, Accolades wines and Pernod Ricard.
Her passions lie with driving consumer disruption in shopper marketing and brand marketing through digital excellence and best in class execution to keep brands and occasions at the forefront of the consumers attention.
Samantha currently leads the Australia Brand Marketing, Digital and shopper marketing at Constellations New Zealand’s brands where she is improving brand loyalty, shopper intelligence and digital excellence in the Australia market across multiple brands.
2:20pm to 3pm
Zita Watkin, Shop! ANZ
2019 and beyond: Top Global POP Display Trends
Zita will talk through the big Global Trends in POP Display and Retail Visual Merchandising for 2019.
Key global trends identified. It's crucial that we understand what’s happening right now, then engineer the future you want.
Back from Shop!/POPAI Global Leader meetings in Chicago, Zita will discuss what’s driving todays retail display and VM trends and present some best practice global examples. Zita travels internationally to GlobalShop and Euroshop, keeping up to date with the latest retail marketing trends and case studies, returning to share findings with Shop! ANZ members.
Zita has 20 years' experience working with Australia’s top creative and manufacturing businesses; servicing iconic retailers and brand clients.
With a background in Industrial Design, Sales and Marketing, Zita brings a unique set of skills to Retail Marketing Trends Reporting.
3pm Summit Close.
Join us for afternoon tea served on the deck of beautiful Doltone House, Jones Bay Wharf, Pyrmont
2019 Marketing at Retail Awards Gala Dinner
Join us for the highlight retail marketing industry event of the year, where Australia's top retail marketing campaigns of 2019 will be crowned.
Bring along staff, clients, suppliers and partners for a celebration of the fantastic work the industry produces year in year out, and be entertained over a five star dinner.
The Marketing at Retail Awards Gala Dinner is THE industry event of the year, recognising those who have demonstrated creativity, innovation and inspiration across 23 Awards categories, culminating in the highly anticipated Pinnacle Awards showcasing the retail marketing industry’s best of the best.